Tag Archives: roofing contractor tools

Residential Metal Market Share Jumps to 14% in North America

New Data from the Metal Roofing Alliance

As consumer demand for sustainable building products continues to grow, the Metal Roofing Alliance  reports another market share gain for metal in the residential retrofit market. New independent research conducted by Dodge Data & Analytics on behalf of the MRA shows the total market share of metal roofing gained another 3 points in 2016, growing from 11% market share in 2015 to 14% in 2016.  Between 2015 and 2016, the total demand for metal roofing increased from 17.7 million squares to 19.4 million squares.  Metal roofing is second only to asphalt shingle roofing in the remodeling market.  

In 1998, when the Metal Roofing Alliance (MRA) began educating homeowners with a national consumer awareness campaign, metal roofing market share was just 3.7% of the consumer re-roofing market.  “MRA members’ commitment to growing the industry through ongoing focus and effort has clearly made a big difference.  This latest surge brings us closer to hitting our goal of having metal comprise 20% of the residential roofing market by 2020,” states MRA President Dick Bus.   “We believe our success in growing the residential market can be attributed to our consistent effort to educate both homeowners and roofing contractors about the many benefits of residential metal roofing.”

Survey Data

Dodge Data & Analytics performed an analysis designed to estimate the size of the U.S. new construction and repair and remodeling markets for metal roofing.  The study reviewed a variety of metal roofing products, including: vertical ribbed panels, shingles, shakes, copper, tiles and slate panels.  The study examined metal roofing activity across nine U.S. Census regions.  Key findings include:

  • The metal roofing market share in the remodeling market has increased in six of the nine Census regions, with gains ranging between 2 to 9 points.  The Pacific, East South Central and Mid Atlantic regions show advances in metal roofing greater than 6 points.
  • The region with the largest market share is the East South Central region (Alabama, Kentucky, Mississippi, Tennessee) with 30% of homes being re-roofed with metal.
  • In the New England region (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont and New England) data reveals that metal roofing increased 3 points to 12% market share.
  • The East North Central region (Illinois, Indiana, Michigan, Ohio, Wisconsin), data shows metal roofing increasing 4 points to 13% market share.
  • Asphalt had a 64% market share in 2015 and it is now just 59% in 2016.
  • Twenty-nine percent of homeowners reported that they selected metal roofing because it was attractive, while 20% reported metal roofing to be a good investment that added value to their homes.  Longevity (18%) and strength and protection (17%) were also attributes cited for choosing metal.
  • Standing seam metal roofing is most popular in the East South Central (Alabama, Kentucky, Mississippi, Tennessee) at 96%.  In the Pacific region (California, Oregon, Washington), and the Mountain region (Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming), shingle shake tile is the most popular metal roof choice for homes.

“Membership commitment to the MRA has been instrumental to our success.  We invite more manufacturers to join us and enjoy the growth our efforts have produced.  To think that we have areas in the U.S. that now boast 30% metal re-roof market share is very exciting and tells us that what we’re doing is working,” states Renee Ramey, Executive Director of the MRA.

The Metal Roofing Alliance is a nonprofit association dedicated to educating consumers and roofing contractors to the many benefits of residential metal roofing.  For more information, please visit www.metalroofing.com.

New Certificate Tool for MRA Contractors Now Available

Instilling confidence and trust in homeowners is a big part of making a metal roofing sale.  The Metal Roofing Alliance recently added a new tool to the Contractor Dashboard to allow MRA contractors to instantly print membership certificates for use in presentations.

Using a simple online form, member contractors can enter the required information that is instantly confirmed by the system and a PDF of the certificate is created.  Here’s a sample:

“Becoming an MRA member has many benefits beyond lead generation, including tools like the certificate generator,” explains MRA Executive Director Renee Ramey.  “Adding this certificate to your presentation book will demonstrate to customers that your business is committed to installing quality products designed for use in residential applications.”

MRA contractors can find a link to the free tool on their Contractor Dashboard.

Installers interested in joining the MRA can contact our member liaison, Dottie Jardine: (410) 534-6900 or dottie@metalroofing.com

Register Today: Metal Roofing Training 10/18 and 10/19 in Las Vegas

Planning to go to METALCON in Las Vegas this year?  As if the location alone wasn’t a good enough reason to go, here are two more – exclusive seminars for metal roofing contractors that can help build your business.

The Metal Roofing Alliance is hosting two training sessions on both October 18 and 19 led by metal roofing expert Frank Farmer:

Growing Your Residential Metal Roofing Company in the Age of Millennials :  Hiring, Training and Turning Millennials into Rock Stars

While most companies are struggling with low productivity of a millennial workforce, your company can excel.  Understanding what the millennial generation wants and needs is the key to your growth and profitability. This seminar will share how to turn your company into a magnet that attracts the brightest and most ambitious people while developing a profitable company culture that millennials crave.

Presented 10/18 from 9:30 a.m – 10:30 a.m. and 10/19 from 10:45 – 11:45 a.m.


Increasing your Residential Metal Roof Company’s Profitability

Learn how to create value and urgency without being the lowest bid.  Frank will share proven sales techniques specific to the metal roofing industry, including how to become your customer’s first choice and make the order on the first visit at the price you want.

Presented 10/18 from 10:45 – 11:45 a.m. and 10/19 from 9:30 a.m. – 10:30 a.m.

Click here to review the conference schedule and choose the session that works best for you.

 Click here to register for the show  

Enter Promo Code MRAPASS if needed.

 

Triangle Fastener Corporation Helps MRA with Trade Show Giveaways

The Metal Roofing Alliance would like to thank Joe Stager, Vice President of Product Development, Marketing and Sales at Triangle Fastener Corporation for the recent donation of three DeWalt 20V MAX Premium Cordless Drill/Drivers.  Over the past year, the MRA has held random drawings at three different trade shows- METALCON, IRE and Frame Builders.  Our goal has been to encourage metal roofing contractors to provide the MRA with their contact information.  After the show, we reach out to these contractors to provide information about our association and the many benefits of being a contractor member.

We congratulate the following contractors for winning the DeWalt drills:

IRE Show:  Patrick Morin from Roof Life of Oregon, Tigard, OR

Frame Builders Show:  Tim Boling from Lyon Metal Roofing, Piney Flats, TN

METALCON Show:  Jeff Kroh from Kroh Roofing, Clarion, PA