The All-New Is Here

Metal Roofing Mobile Friendly

The Metal Roofing Alliance is proud to announce the launch of the all-new—an industry-leading digital experience in home roofing for homeowners, contractors and industry professionals.



Now you can take anywhere. The all-new website will allow you get access to leads from anywhere: the office, the truck, on the job. The all-new website is fully responsive and designed for an optimal experience on any device. Try it out on your phone now.


Redesigned Members Experience

Access homeowner leads, upload images to showcase projects, manage your membership subscription, and stay up-to-date on member-only news and industry trends–all in one mobile-friendly location.

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Simplified Find-A-Contractor Search

New features on the find-a-contractor search include a simple, easy-to-submit form focused on connecting you with quality homeowners most interested in metal roofing. Consumers now have easier access to view examples of your best installations and projects. Make sure to update your profile if you have not already so that your best work is there for everyone to see.


Enhanced Member Profiles

Member profiles viewed by homeowners after completing the Find-a-Contractor form will now include more of your member company contact information, social media links, and the opportunity to showcase your best work via project images.

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Optimized Lead Retrieval And Management

Retrieving or viewing new homeowner leads has never been easier. With the new mobile-friendly design of you can now access you lead stats and individual lead contact information from just about anywhere.

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Ask-The-Experts Forum

The tried and true forum has not changed, but we did give it a new, fresh design to make the interactive experience and communications better to find the answers you need. Visit the forum here.


Beautiful Metal Roofing Image Gallery

With a slick interface and quick, helpful filters showcasing the best work of our members, we wanted the new gallery to be beautiful, engaging and to get homeowners excited about the beauty of metal roofing. Try it for yourself.


Improved ‘My New Metal Roof’ Roofing Visualizer

A must-have for your in-home selling arsenal, the new MRA ‘My New Metal Roof’ Visualizer is redesigned and ready for a mobile experience on the go. View the free visualizer tool now. 


Detailed Roofing Materials Comparison Chart

Answers the questions you’ll be sure to face when meeting with customers–a breakdown of how metal stacks up against asphalt, tile and shake. See the comparison chart here.


The All-New – Coming Soon!

Metal Roofing Mobile Friendly

The Metal Roofing Alliance is preparing to launch a brand new digital experience in home roofing with the all-new New features will include:



Now you will be able to take anywhere. The all-new website will allow you get access to leads from anywhere: the office, the truck, on the job.

Beautiful Metal Roofing Image Gallery

Our revamped image gallery will be improved for both consumers and industry professionals. Consumers will be able to view your finished products with ease, and the image gallery will have more details like manufacturer’s name, installer name (where appropriate), style, and colors all showcased within the gallery.

“My New Metal Roof” Roofing Visualizer

You will be able to use this free metal roofing visualizer tool to show your prospects just how beautiful a metal roof will look on their home. This new version will be a must-have for your in-home selling arsenal. It’s free for both you and your new customers.

Enhanced Find-A-Contractor Search

Consumers will now have easier access to view examples of your best installations and projects. Make sure to update your profile ahead of the launch so that your best work is there for everyone to see.

Ask-The-Experts Forum

The all-new forum will require just a single login for MRA members to access. Get answers to some of the most technical questions you have or solutions to problems you face on the job from experts that have pretty much seen everything.

Roofing Materials Comparison Chart

This all-new resource has the answers to the questions you’ll be sure to face when meeting with prospective customers.

Lead Retrieval And Management

This all-new resource has the answers to the questions you’ll be sure to face when meeting with prospective customers.

Updated Member Profiles

Members will soon be able to promote their company to the fullest and with ease. Add your company’s social media links, website, and past projects complete with photos directly to your profile so that consumers can see it all.

Upgraded Membership Management And Payment Options

On the new, enjoy no more paperwork! All membership management is online and renewed automatically each renewal period. Choose payment options at an annual or quarterly rate. Enjoy access to industry-leading online training, industry event promotions, and metal roofing business opportunities exclusively for MRA members.

Plus the latest industry trends, and so much more!

Update your Metal Roofing Alliance profile ahead of the launch so that it’s ready for consumers to find your business. Or if not yet a member, join now!

2018 Roofing Contractor Marketing Tips

A Realistic, Step-by-Step Guide to Online Lead Generation

Get Your [Online] House in Order

Homeowners today do a lot of their research online. What used to be “word of mouth” still is, but without actually talking to people. Now it’s often done through reviews, social media and discussion groups.

That means that when someone is looking for a new roof, they’re going to end up on your website or Facebook page. Make sure both of those show off your company and the great people who work there. Here are some areas to focus on.

Testimonials And Reviews:

Also ask your happy customers to provide reviews on Facebook, Yelp and other review sites. There are tools like which can help automate this process allowing you to stay focused on quality installations. Read More.

Handling The Holidays

This time of year doesn’t have to be a loss for your business. Make sure to follow these five tips for maximizing your business during the holiday season.

Set More Daytime Appointments

With the holiday season nearing, more homeowners are at their homes during the day and not at work. This makes it easier for you to meet with them during the day. Now is a great time to reach out to old leads that you may not have heard from or spoken to in the past 8-12 months, or those that were never able to meet during the day. See if they can set up appointments a week before Christmas through New Year’s.

Team Training

While it’s true that business may slow down during the holidays, your team should not. Keep your crew busy with the latest in training and continuing education courses. The easiest way to do so is right here. The leaders of the Metal Roofing Alliance created and launched the MRA Online University, a one-stop on-demand portal for contractors and manufacturers to learn many aspects of the metal roofing business. Best of all, it’s included as a benefit for all MRA members-free of charge.

Marketing Planning

Map out your marketing plan for the coming year by reviewing what you did the past year, what drove the most leads, and what ultimately provided the greatest return on ad spend. If you don’t have those stats, then this is also a good time to map out how you can put those measurements in place for 2018. Even if you don’t have the hard numbers, you should have a sense of what drove the most business for you.

Equipment Maintenance and Adding New Equipment

Be proactive with your equipment and building maintenance. As they say, “an ounce of prevention is worth a pound of cure.” There is no better time than the slow winter months to make sure vehicles, tools, inventory and buildings are in top shape. When that sun comes out, it’s time to get on the roof.

In addition to a full performance check on the equipment your team already has, winter is a great time to research and purchase new roofing tools. There are other tools besides your shears and screw gun. How about getting a nice DSLR (digital single-lens reflex) camera and learning how to shoot semi-professional project shots? There are plenty of walkthroughs and tutorials on the internet that can help you expertly capture your work for social media and marketing.

Go After Referral Business

Put your crew to work going out and doing routine inspections and maintenance of past customers homes, making sure to let the neighborhood know they are there. Company truck, yard signs and fliers to canvas the surrounding homes are great ways to do this. Let the neighborhood know about the metal roof your company installed, but that you also check in to ensure your customers are happy and beyond satisfied with their roof. If you get permission from the homeowner, you could even include the home in your marketing materials.


Metal Roofing Alliance Members Awarded Prestigious Triumph Awards, Land Top Industry Honors At METALCON

December 14, 2017

PORTLAND, Ore. —The Metal Roofing Alliance (MRA) announced that three of its member organizations were awarded top honors at 2017 METALCON, the largest international event dedicated to metal construction industry.

Metal Roofing Alliance members received a total of six Triumph Awards honoring “metal industry professionals whose accomplishment demonstrate outstanding commitment to advancing the metal construction and building industries.”


ATAS​ ​International​ ​based​ ​in​ ​Allentown,​ ​Pa.​ ​Winner​ ​of​ ​three​ ​Triumph​ ​Awards

TRIUMPH AWARD WINNER FOR INDUSTRY CHAMPION OF THE YEAR: Dick Bus, President of ATAS International and Vice President of BRIGHTSMITH Coaters
Throughout his long career in the metal industry, Bus has helped further the use of metal in commercial and residential construction. He serves as president of the Metal Roofing Alliance and ATAS International was one of the first members of the MRA. Bus also has been very involved in the Metal Construction Association over the past 20 years, and is a past president of the organization. He has represented the metal industry on the National Roofing Contractors Association’s Industry Advisory Board and supported a wide variety of industry associations, including CSI, AIA, USGBC, RCI, SARA, SCIP, MBCEA, among others.

ATAS International is committed to bettering the world through involvement and dedication to several causes and charities, including but not limited to: helping provide food and clothing for the needy; supporting education programs, youth sports and activities and the arts; participating in community clean up events, blood drives and much more. The company and its employees continually participate in and support a wide variety of charitable events throughout the year, in both ATAS’s local community and beyond.

Kroeter, CSI, CDT, LEED Green Associate, MCA Certified Installer, is an Architectural Product Representative for ATAS International. During his career, Kroeter has been honored with multiple awards for superior skills in his consultative approach to assisting architects, contractors and owners.

Drexel​ ​Metals​ ​based​ ​in​ ​Louisville,​ ​Ky​.​ ​Winner​ ​of​ ​two​ ​Triumph​ ​Awards

Drexel Metals has made a major commitment to community involvement, including helping inner city kids of Louisville. The company has assisted several charitable organizations, including donating roofing materials to Amazing Grace Ministries in South Jersey, an organization that provides homes for veterans, and supporting women’s shelters, Ronald McDonald House charities and Habitat for Humanity projects. Drexel recently became a B-Corp, using the power of business to help solve social and environmental projects.

With more than 25 years of experience, Drexel’s Director of Sales Ken McLauchlan​ ​has vast​ ​experience as an installer, project, and operations manager in the architectural sheet metal industry. He is a recognized sales leader and expert in the portable onsite roll forming process, sheet metal fabrication process, shop layout and equipment procurement.

Metal​ ​Roof​ ​Specialties,​ ​Inc.​ ​based​ ​in​ ​Tacoma,​ ​Wash.​ ​Winner​ ​of​ ​one​ ​Triumph​ ​Award

As Vice President of Metal Roof Specialties, Iselin is rapidly building her legacy as a young leader in the industry. While promoting the benefits of metal through education and involvement, she also focuses on community service, including serving on the board for Rebuilding Together South Sound. Iselin has been recognized by the Girl Scouts as a “Woman of Distinction” and was named as a Pierce County “Forty under Forty” business leader.