Free Ticket to METALCON 2016

Contractors, want to learn more about the metal construction industry?  Click on the image below to redeem your FREE pass to the show floor, compliments of the Metal Roofing Alliance.

MetalRoofingAlliance

Metal roofing is growing in popularity, and now’s the time to get involved!  Be sure to visit the Metal Roofing Alliance booth (Booth 1948) at the show to learn more about our contractor program that provides training, promotion and LEADS!

You’ll also have lots of opportunity for hands-on learning and can speak directly to many of the Metal Roofing Alliance’s member manufacturers. Just starting out?  They’ll be happy to arrange product training.

Metalcon 2015

METALCON is also offering a new Roofing Certification Program this year. Click here to learn more.

Residential Metal Roofing Market Share Jumps to 11% in U.S.

The demand for sustainable, eco-friendly and energy efficient home improvement materials continues to grow in North America.  According to a new study conducted by Dodge Data & Analytics, the residential metal roofing industry saw a big jump in market share last year, moving from approximately 8% in 2014 to 11% in 2015.   The independent survey shows that between 2014 and 2015, the total demand for metal roofing increased from 11.7 million squares to 17.7 million squares.  This is the second time residential metal roofing has achieved double-digit market share in the re-roofing segment.  Metal roofing is second only to asphalt shingle roofing in the remodeling market.  Asphalt market share dropped 2 points overall, and is now 78% of the U.S. market.

Popular Metal Roofing Styles

“When the Metal Roofing Alliance began our national consumer awareness campaign in 1998, metal only made up 3.7% of the re-roofing market.  Our consistent effort to educate consumers about investment grade metal roofing has helped to build this market, and we believe even more growth is possible,” said Dick Bus, President of the nonprofit Metal Roofing Alliance (MRA).  “Based on this data, combined with what we know about the remodeling market in general, we can estimate that over 750,000 U.S. homeowners chose a metal roof to protect their families in 2015.”

Survey Data

Dodge Data & Analytics conducts an annual repair and remodeling survey which measures the percent of homeowners who purchased building products in a given year.  Questions pertaining to metal roofing types were included in the online survey which revealed the roofing choices for those households.   The study reviewed metal roofing activity across nine U.S. Census regions using a representative sample that can be used to provide accurate data.

Metal roofing in the remodeling market is showing strong growth overall, and several regions are much higher than than the national average.  For example, in the East South Central region (which includes Alabama, Kentucky, Mississippi and Tennessee), metal roofing reached 22%, a gain of 8 points in a year.    Other big gains occurred in the South Atlantic region (which includes Delaware, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia and West Virginia), where metal now boasts 12% market share.  Overall, metal roofing gained an average of 3 to 5 percentage points in each region.

Why Homeowners Choose a Metal Roof

Consumer Insights

The top reasons homeowners provided in the study for why they chose a metal roof include:  longevity (26%), strength/protection (22%), attractiveness (15%) and good investment/adds value (15%).   

The most popular style of metal roofing is vertical ribbed panel with 71%, followed by metal shingle/shake/tiles with 22%.  Copper roofing now holds a 5% market share.

Painted metal roofs are the most popular, with 53% of homeowners installing painted panels followed by bare metal at 32% and stone coated metal roofs are at 14%, up from 8% from last year.

“The Metal Roofing Alliance was formed as a market-building organization, and that’s exactly what we’ve done consistently for the past 18 years,” states MRA Executive Director, Bill Hippard.  “We’ve been able to more than triple metal roofing’s residential market share by offering a quality,  investment grade product that provides decades of protection for homes.  The MRA will continue to educate homeowners and develop educational tools like the Find-A-Contractor feature and the Roofing Visualizer tool on our website to further build our market share.”

The Metal Roofing Alliance is a nonprofit association dedicated to educating consumers and roofing contractors to the many benefits of residential metal roofing.  For more information, please visit www.metalroofing.com

New Metal Roof Installation Training Certification Program Launches at METALCON

The metal construction industry’s largest international event for metal construction products, technologies and solutions, together with the Metal Construction Association (MCA), announce its new Metal Roof Installation Training at METALCON 2016, scheduled for October 26-28 at the Baltimore Convention Center, Baltimore.

METALCON_2016

Top experts in the metal roofing industry will lead this two-day, eight-hour certification program based on MCA’s recently published Metal Roof Installation Manual.

 

Participants can experience quality face-time with industry experts and hands-on training in topics including: substrates, safety, sealants, flashings, panel types and connections, tools, fasteners, maintenance and more.  Part of the course offering includes hall entry for all three days and access to the full conference program at METALCON.  The objective is to couple the training program with the opportunity to visit the exhibit floor where participants can see live demonstrations of what they have just learned, while networking with industry experts.

“Many metal roof manufacturers have their own in-house training programs for installers and contractors to become familiar with specific profiled panels, trim, clips and ancillaries,” said Scott Kriner, MCA Technical Director.  “Now with this new Metal Roof Installation Training program, these manufacturers will have access to a pool of qualified individuals trained in key topics related to metal roof installation.  Therefore, their installers and contractors will be prepared to hit the ground running with a basic knowledge gained through the certification program at METALCON.  As a result, manufacturers will be able to create more efficient and tailored in-house training programs.”“For those outside the metal roofing industry, this certification program offers a great opportunity to learn about the industry and experience practical, hands-on training in the topics most roof installers are required to know,” said Kriner.

Upon successful completion of the training program, a qualified individual will be presented with MCA’s Metal Roofing Certificate of Completion.  As an added bonus, opportunities to learn from specific exhibitors will be available on the exhibit floor.

“Learning truly comes to life with MCA’S Metal Roof Installation Training taught live by top industry experts, followed by the experience of the show room floor where participants can touch, see and feel what they’ve just learned, and also network with industry experts,” said Claire Kilcoyne, METALCON Show Director.

The certification program takes place in two phases on Tuesday, Oct 25 and Wednesday, Oct 26.  For more details, please visit www.metalcon.com or call 800.537.7765

Facebook Marketing Tips for Contractors

Still think Facebook is where your kids share videos and like each other’s photos?  Think again.  Facebook is a major player in the marketing world, and the fastest growing audience is much older than you may think.  Consider these stats:

Facebook Users

These numbers show that Facebook is a great place to reach metal roofing’s target market of homeowners.  That’s why you’ll find that the Metal Roofing Alliance has a Facebook Fan Page, as do many of our manufacturer members.  You can find the MRA page here.

Facebook Marketing 101

Ready to get started marketing with Facebook?  Here are a few tips:

  1. Create a Facebook Fan Page for your business.  You’ll need a personal Facebook account if you don’t already have one.  There is no cost for setting up the page.  Facebook does offer advertising options and tools to promote your page (more on that later); however, the basic fan page is free.


    Facebook create a page

  2. Add photos and other content to your page that will appeal to your local audience.  Examples include: photos of recently completed projects, testimonials and homeowner tips.
  3. Like the MRA Facebook page, and share our consumer-friendly content on your page. Here’s an example of a recent post we created for Earth Day that you can easily share.  
    Earth Day Post MRA

  4. Invite your customers to like your Facebook page.  Include the link to your page on every email you send, on your business card and in your brochures.  Every like your Facebook page receives is another person who you can communicate with on a regular basis.
  5. Post regular updates to your page – start with once or twice a week and build your frequency.  Be careful not to go overboard – too many posts, and your page will become annoying to your followers.  

As mentioned above, Facebook does offer advertising opportunities for your page.  They can be quite affordable, and can be very targeted to your local market.  We’ll cover that in an upcoming post on the Metal Roofing Industry blog, so be sure to check back here.

The Metal Roofing Alliance offers many marketing and sales tools for our contractor members.  To learn more about joining the MRA, please contact our Contractor Liaison, Bill Hippard Jr. at  billhippardjr@metalroofing.com .

Why Galvalume® Makes a Great Metal Roof

Metal roofing contractors have a wide variety of metal roofing products to choose from when deciding which lines to carry and install. Industry experts with the Metal Roofing Alliance agree that it’s crucial that contractors choose those products carefully, particularly when installing metal on homes.  In order to grow the residential metal roofing market, the product has to perform well over time – what we call “Investment Grade Roofing.”  

Investment Grade Roofing Logo

No homeowner wants to have a poor quality metal roof protecting their biggest investment.  Unfortunately, the marketplace is full of sub-par metal roofing.So how can you be sure that you’re installing the right product in the residential market?  It all starts with the substrates and coatings on the base steel.  There are a wide variety of metal roofing products available with a variety of coatings.  The two primary choices for coatings are galvanized and Galvalume®.  Learn more about galvanized coatings in our previous post here.  Read on for details about  Galvalume®.

Galvalume mcelroy

Introduced over 40 years ago, Galvalume® is a metallic coating that has extraordinary outdoor corrosion resistance, making it ideal for use in metal roofing.  The coated panels can be readily roll-formed into a variety of panels as well as formed and stamped into tile and shingles.

According to Ken Gieseke, Vice President of Marketing at MRA member McElroy Metal, “The process of galvanizing steel entails applying a coating or molten zinc to raw steel and has literally been practiced for centuries.  Galvalume® substrates utilize a molten alloy of zinc plus aluminum.  The combination of zinc and aluminum create a steel substrate with greater resistance to corrosion and a longer service life.”

Over four decades of testing has shown that Galvalume® delivers superior corrosion resistance.  According to Gieseke, time has proven that Galvalume® steel roofs last longer, require less maintenance, and offer exceptional value.  In fact, the product performs so well that steel mills warranty it against rupture, perforation, or failure due to corrosion.

“Galvalume® sheet is an ideal material for roofing because of its extraordinary outdoor corrosion resistance,” states Dick Bus, President of the MRA and President of ATAS International.  “The MRA has been educating homeowners on the importance of finding contractors that know how to install ‘Investment Grade’ roofing products on their home.  Our website offers a wealth of information about proper installation, quality products and how to find trained contractors who know how to install metal roofing systems.”

Learn more about quality metal roofing on our website, www.MetalRoofing.com.