MRA Adds Two New Manufacturer Members

CertainTeed & DECRA Join Metal Roofing Alliance as Newest Manufacturer Members

The Metal Roofing Alliance (MRA: www.metalroofing.com) announces the addition of two new manufacturer members to its organization.  CertainTeed, a leading North American building materials manufacturer, joins the MRA to promote its new line of architectural metal roofing products.  Also joining the MRA is DECRA, an innovator and leader in the stone coated metal roofing market.

Investment Grade Roofing Logo

After more than 18 years of growth, the MRA has proven success as a market-building organization. With an initial investment of $24 million in marketing programs, the MRA has tripled residential roofing’s market share, from three percent in 1998 to 11 percent today.  

CertainTeed Metal Roofing

CertainTeed recognizes the importance of partnering with industry associations that support its membership in the promotion of their products and services,” said Dale Walton, product manager for CertainTeed Roofing.  “For this reason we are pleased to join the Metal Roofing Alliance, and we look forward to participating with the MRA to further strengthen our presence and position in the metal residential roofing sector.”

The MRA was formed to educate both homeowners and roofing contractors on the many benefits of residential metal roofing.  For the past 18 years, the MRA has been able to more than triple metal roofing’s residential market share by offering quality, investment grade product that provides decades of protection for homes

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“In 2017, DECRA will celebrate its 60th anniversary and as the original stone coated metal roof tile manufacturer, it is critical that we have a voice in the industry. We are happy to be re-joining the MRA and look forward to assisting the market and industry in the years ahead,” stated Bobby Bloom, president, DECRA Americas.

“The addition of CertainTeed and DECRA is an important development for the MRA, as it adds two major manufacturers of building and roofing materials to our organization,” stated Bill Hippard, executive director of the Metal Roofing Alliance.  “Our goal is to reach 20 percent market share by 2020 and manufacturers such as CertainTeed and DECRA are going to help us reach that milestone.  All segments of the metal roofing supply chain can benefit from additional growth, from raw materials suppliers and coil coaters to manufacturers and contractors.”

As new manufacturer members, CertainTeed and DECRA will participate in the MRA’s national consumer and contractor education campaigns. In addition, CertainTeed and DECRA’s metal roofing contractors are now able to join the MRA and begin benefitting from the leads generated by the alliance’s national consumer marketing campaign.

About The Metal Roofing Alliance

The Metal Roofing Alliance (MRA) is a not-for-profit coalition of metal roofing manufacturers, paint suppliers, coil coaters, dealers, metal industry associations and roofing contractors.  Established in 1998, the MRA is committed to educating homeowners and contractors about the many valuable benefits of metal roofing.   For more information visit:  www.metalroofing.com.

About CertainTeed

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm’s slogan “Quality Made Certain, Satisfaction Guaranteed,” quickly inspired the name CertainTeed. Today, CertainTeed® is a leading brand of North American exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. The group had total sales of approximately $3.3 billion in 2015. www.certainteed.com

About DECRA

DECRA Roofing Systems, the inventors of the stone coated metal roofing category, has provided superior performance and lasting durability for nearly 60 years. DECRA profiles are backed by a Lifetime Limited Warranty, including 120 mph wind resistance and hail penetration. DECRA provides contractors with innovative sales and marketing support with the MyDECRA App and online at www.MyDECRA.com.

                                       

Win BIG at METALCON October 26-28 in Baltimore

Did you know that in addition to driving consumer awareness for residential metal roofing, the Metal Roofing Alliance (MRA) also has a strong contractor program?    MRA contractor members get access to qualified local homeowner leads who are looking to buy a metal roof.   In addition, MRA provides member contractors with free online training, professional marketing materials and a listing in the popular Find A Contractor section of the MRA website.  

Planning to attend METALCON in Baltimore October 26-28?  Be sure to stop by the Metal Roofing Alliance booth (#1948) and talk with our dedicated contractor support team.  We can show you how many qualified MRA leads are available in your service area.  You can also enter to win this DeWALT heavy duty cordless drill/driver kit.  Win this tool kit

We’ll even cover the cost of your show admission – Just  click on the image below to redeem your FREE pass to the show floor, compliments of the Metal Roofing Alliance .

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Learn more about MRA contractor membership here on our website.

FREE contractor Passes to METALCON

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METALCON 2016 is just around the corner.  Held October 26-28 in Baltimore, METALCON  is the perfect show for contractors to see all the new product innovations and talk directly to manufacturers.  It’s the biggest metal-focused trade show of the year, and all the key industry players will be there.

The Metal Roofing Alliance will also be at the show, at Booth 1948, and we want to see you there!  We’ll even cover the cost of your show admission – Just  click on the image below to redeem your FREE pass to the show floor, compliments of the Metal Roofing Alliance.

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Be sure to stop by the MRA booth to learn more about the benefits of joining the alliance.  MRA contractor membership is a great value, providing marketing materials, free training materials, and qualified leads for one low price.

mca-metalroofinginstallation

New this year at METALCON is the Metal Roof Installation Training program.  Top experts in the metal roofing industry will lead this two-day, eight-hour certification program based on MCA’s recently published Metal Roof Installation Manual.  Contractors can experience quality face-time with industry experts and hands-on training in topics including: substrates, safety, sealants, flashings, panel types and connections, tools, fasteners, maintenance and more.  Upon successful completion of the training program, a qualified individual will be presented with MCA’s Metal Roofing Certificate of Completion.   Learn more and register here.

Free Ticket to METALCON 2016

Contractors, want to learn more about the metal construction industry?  Click on the image below to redeem your FREE pass to the show floor, compliments of the Metal Roofing Alliance.

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Metal roofing is growing in popularity, and now’s the time to get involved!  Be sure to visit the Metal Roofing Alliance booth (Booth 1948) at the show to learn more about our contractor program that provides training, promotion and LEADS!

You’ll also have lots of opportunity for hands-on learning and can speak directly to many of the Metal Roofing Alliance’s member manufacturers. Just starting out?  They’ll be happy to arrange product training.

Metalcon 2015

METALCON is also offering a new Roofing Certification Program this year. Click here to learn more.

Residential Metal Roofing Market Share Jumps to 11% in U.S.

The demand for sustainable, eco-friendly and energy efficient home improvement materials continues to grow in North America.  According to a new study conducted by Dodge Data & Analytics, the residential metal roofing industry saw a big jump in market share last year, moving from approximately 8% in 2014 to 11% in 2015.   The independent survey shows that between 2014 and 2015, the total demand for metal roofing increased from 11.7 million squares to 17.7 million squares.  This is the second time residential metal roofing has achieved double-digit market share in the re-roofing segment.  Metal roofing is second only to asphalt shingle roofing in the remodeling market.  Asphalt market share dropped 2 points overall, and is now 78% of the U.S. market.

Popular Metal Roofing Styles

“When the Metal Roofing Alliance began our national consumer awareness campaign in 1998, metal only made up 3.7% of the re-roofing market.  Our consistent effort to educate consumers about investment grade metal roofing has helped to build this market, and we believe even more growth is possible,” said Dick Bus, President of the nonprofit Metal Roofing Alliance (MRA).  “Based on this data, combined with what we know about the remodeling market in general, we can estimate that over 750,000 U.S. homeowners chose a metal roof to protect their families in 2015.”

Survey Data

Dodge Data & Analytics conducts an annual repair and remodeling survey which measures the percent of homeowners who purchased building products in a given year.  Questions pertaining to metal roofing types were included in the online survey which revealed the roofing choices for those households.   The study reviewed metal roofing activity across nine U.S. Census regions using a representative sample that can be used to provide accurate data.

Metal roofing in the remodeling market is showing strong growth overall, and several regions are much higher than than the national average.  For example, in the East South Central region (which includes Alabama, Kentucky, Mississippi and Tennessee), metal roofing reached 22%, a gain of 8 points in a year.    Other big gains occurred in the South Atlantic region (which includes Delaware, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia and West Virginia), where metal now boasts 12% market share.  Overall, metal roofing gained an average of 3 to 5 percentage points in each region.

Why Homeowners Choose a Metal Roof

Consumer Insights

The top reasons homeowners provided in the study for why they chose a metal roof include:  longevity (26%), strength/protection (22%), attractiveness (15%) and good investment/adds value (15%).   

The most popular style of metal roofing is vertical ribbed panel with 71%, followed by metal shingle/shake/tiles with 22%.  Copper roofing now holds a 5% market share.

Painted metal roofs are the most popular, with 53% of homeowners installing painted panels followed by bare metal at 32% and stone coated metal roofs are at 14%, up from 8% from last year.

“The Metal Roofing Alliance was formed as a market-building organization, and that’s exactly what we’ve done consistently for the past 18 years,” states MRA Executive Director, Bill Hippard.  “We’ve been able to more than triple metal roofing’s residential market share by offering a quality,  investment grade product that provides decades of protection for homes.  The MRA will continue to educate homeowners and develop educational tools like the Find-A-Contractor feature and the Roofing Visualizer tool on our website to further build our market share.”

The Metal Roofing Alliance is a nonprofit association dedicated to educating consumers and roofing contractors to the many benefits of residential metal roofing.  For more information, please visit www.metalroofing.com