MRA Names Renee Ramey as New Executive Director

Renee Ramey has been named the new Executive Director of the Metal Roofing Alliance.  Ramey replaces Bill Hippard, who has retired.  Ramey will be responsible for the daily management of the MRA’s ongoing North American marketing program to increase metal roofing’s residential market share.

Ramey brings more than twenty years of marketing and management experience to the position.  Following a long tenure with Steelscape,  Ramey most recently served as the Marketing and Human Resources Manager for Cascadia Metals.  

“Renee has a solid metal industry and marketing background that will allow her to make an immediate contribution to the organization,” states Dick Bus, president of the MRA. “We also thank Bill Hippard for his many years of service to the Metal Roofing Alliance.  During his roles as both a board member and executive director, the MRA grew the residential re-roofing market share to 11% in 2016.”

Ramey received a BS degree in marketing and management from the University of Oregon.   She is a LEED certified associate and is also active in numerous industry organizations, including the Association of Women in the Metals Industries; Pacific Northwest Steel Fabricators Association and the American Marketing Association.

“I’m thrilled to have the opportunity to help the MRA reach the next level.  Working with our members, I am confident we will continue driving toward sustainable and consistent market growth,” comments Ramey.

 

For more information on joining the MRA, please visit our website at www.MetalRoofing.com.

Free Seminar on Metal Roofing to Be Offered on 3/2 at Roofing Expo in Las Vegas

The International Roofing Expo will be held March 1-3, 2017 in Las Vegas, Nevada and will feature all the latest trends and new products for the roofing market.  


The MRA is teaming up with noted industry expert Frank Farmer, President of American Metal Roofs, to present a new FREE seminar entitled “The Business Opportunity of Residential Metal Roofing” on Thursday, March 2nd from 2:15 – 3:45 p.m. on the show floor.   As a bonus, contractors can go to this link or click below for FREE show admission.

In this 90-minute seminar, roofing contractors can hear some of the secrets to Frank’s successful growth from a startup to a highly profitable metal roofing company, as well as practical tips for differentiating your roofing business from the competition and lead generation and management.  Frank will review several case studies showcasing common contractor mistakes and solutions.  The session will wrap up with an interactive Q&A session with Frank, MRA metal roofing manufacturers, marketing experts and more.

For more information, click on the following links:

2017 International Roofing Expo

Frank Farmer, American Metal Roofs

Business Opportunity of Residential Metal Roofing

Metal Roofing Alliance

Commitment to Quality Residential Roofing: Why It Matters

The Metal Roofing Alliance and our members talk a great deal about quality.  In fact, it’s so important to us that “Investment Grade Roofing” is part of our logo.   Contractors may wonder why it matters so much – isn’t one metal roof just as good as any other?  The answer is NO in capital letters!

Veterans of the industry know that the metal roofing products on the market can vary greatly in quality and  value.  We’ve all seen sub-par products, such as those intended for agricultural applications, improperly installed in a residential neighborhood.  

As a condition of joining the MRA, all of our member manufacturers agree to adhere to strict industry codes regarding the quality of the products sold into the residential market.   

The Importance of Coatings

The type of coating applied to the sheet steel is a key factor in choosing the right product for residential use.  Two types of metallic coatings are used in metal roofing to prevent rust — zinc (galvanized) or zinc plus aluminum (galvalume).  These coatings provide a sacrificial barrier against the elements which prevents the iron from rusting.  Because it sacrifices itself to form zinc oxide or aluminum oxide, the thicker this layer, the more protection against red rust there will be. There are differing amounts of metallic coating used on sheet steel depending upon its final product application.

The numbers G-40; G-60; and G-90 refer to the ounces of zinc per 100 square feet of sheet steel coated. (top and bottom) So G-90 will have 90 ounces of Zinc- 45 ounces on each side per 100 square feet of roofing sheet steel.

For galvanized products, the MRA recommends a minimum of G-90 be used. For galvalume product used in residential application, the MRA recommends a minimum metallic coating of AZ-50.  This is in accordance with the Guidelines for Residential Metal Roofing published by the Metal Construction Association.  

However, if you want to be sure that you’re purchasing quality metal roofing for use on homes, the easiest thing you can do is to ask whether the manufacturer is an MRA member.  If the answer is yes, you’ll know that the product you’ll install is rated for residential applications.  A strong MRA member manufacturer can be your best friend in this business, providing training, specs for fasteners, underlayments, and ongoing support.

To learn more, visit our website: www.MetalRoofing.com

MRA Adds Two New Manufacturer Members

CertainTeed & DECRA Join Metal Roofing Alliance as Newest Manufacturer Members

The Metal Roofing Alliance (MRA: www.metalroofing.com) announces the addition of two new manufacturer members to its organization.  CertainTeed, a leading North American building materials manufacturer, joins the MRA to promote its new line of architectural metal roofing products.  Also joining the MRA is DECRA, an innovator and leader in the stone coated metal roofing market.

Investment Grade Roofing Logo

After more than 18 years of growth, the MRA has proven success as a market-building organization. With an initial investment of $24 million in marketing programs, the MRA has tripled residential roofing’s market share, from three percent in 1998 to 11 percent today.  

CertainTeed Metal Roofing

CertainTeed recognizes the importance of partnering with industry associations that support its membership in the promotion of their products and services,” said Dale Walton, product manager for CertainTeed Roofing.  “For this reason we are pleased to join the Metal Roofing Alliance, and we look forward to participating with the MRA to further strengthen our presence and position in the metal residential roofing sector.”

The MRA was formed to educate both homeowners and roofing contractors on the many benefits of residential metal roofing.  For the past 18 years, the MRA has been able to more than triple metal roofing’s residential market share by offering quality, investment grade product that provides decades of protection for homes

decra-roofing-systems-blue

“In 2017, DECRA will celebrate its 60th anniversary and as the original stone coated metal roof tile manufacturer, it is critical that we have a voice in the industry. We are happy to be re-joining the MRA and look forward to assisting the market and industry in the years ahead,” stated Bobby Bloom, president, DECRA Americas.

“The addition of CertainTeed and DECRA is an important development for the MRA, as it adds two major manufacturers of building and roofing materials to our organization,” stated Bill Hippard, executive director of the Metal Roofing Alliance.  “Our goal is to reach 20 percent market share by 2020 and manufacturers such as CertainTeed and DECRA are going to help us reach that milestone.  All segments of the metal roofing supply chain can benefit from additional growth, from raw materials suppliers and coil coaters to manufacturers and contractors.”

As new manufacturer members, CertainTeed and DECRA will participate in the MRA’s national consumer and contractor education campaigns. In addition, CertainTeed and DECRA’s metal roofing contractors are now able to join the MRA and begin benefitting from the leads generated by the alliance’s national consumer marketing campaign.

About The Metal Roofing Alliance

The Metal Roofing Alliance (MRA) is a not-for-profit coalition of metal roofing manufacturers, paint suppliers, coil coaters, dealers, metal industry associations and roofing contractors.  Established in 1998, the MRA is committed to educating homeowners and contractors about the many valuable benefits of metal roofing.   For more information visit:  www.metalroofing.com.

About CertainTeed

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm’s slogan “Quality Made Certain, Satisfaction Guaranteed,” quickly inspired the name CertainTeed. Today, CertainTeed® is a leading brand of North American exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. The group had total sales of approximately $3.3 billion in 2015. www.certainteed.com

About DECRA

DECRA Roofing Systems, the inventors of the stone coated metal roofing category, has provided superior performance and lasting durability for nearly 60 years. DECRA profiles are backed by a Lifetime Limited Warranty, including 120 mph wind resistance and hail penetration. DECRA provides contractors with innovative sales and marketing support with the MyDECRA App and online at www.MyDECRA.com.

                                       

Win BIG at METALCON October 26-28 in Baltimore

Did you know that in addition to driving consumer awareness for residential metal roofing, the Metal Roofing Alliance (MRA) also has a strong contractor program?    MRA contractor members get access to qualified local homeowner leads who are looking to buy a metal roof.   In addition, MRA provides member contractors with free online training, professional marketing materials and a listing in the popular Find A Contractor section of the MRA website.  

Planning to attend METALCON in Baltimore October 26-28?  Be sure to stop by the Metal Roofing Alliance booth (#1948) and talk with our dedicated contractor support team.  We can show you how many qualified MRA leads are available in your service area.  You can also enter to win this DeWALT heavy duty cordless drill/driver kit.  Win this tool kit

We’ll even cover the cost of your show admission – Just  click on the image below to redeem your FREE pass to the show floor, compliments of the Metal Roofing Alliance .

MetalRoofingAlliance

Learn more about MRA contractor membership here on our website.