Tag Archives: mra

New Tax Credit for Metal Roofing: Member UPDATE

As reported at the recent MRA annual meeting, the U.S. government approved a $500 tax credit for qualifying metal roofs installed in 2015 and 2016.  

$500 Tax Credit


This provides a new marketing opportunity for the metal roofing industry, as this is the first time in several years that the tax credit isn’t just retroactive, but is guaranteed for the current year.  Here are the key details for the tax credit:

  • Metal roof must be placed on a homeowner’s principal residence.

  • Tax Credit is for 10% of the cost of the roof, excluding labor, with a maximum deduction of $500.

  • Metal roofs with appropriate pigmented coatings that also meet ENERGY STAR requirements are eligible.  Visit Energy Star site for more information.

  • Only highly reflective roofs will qualify – the IRS defines this as “appropriately pigmented coating that is specifically and primarily designed to reduce the heat gain of the dwelling unit.”

  • This tax credit is for remodeling projects only, not new construction.

  • Homeowners will need a Manufacturer Certification Statement to file with IRS Tax form 5695.

  • 2015 and 2016 installations are eligible for the deduction.

Bill Croucher, Director of Engineering for MRA member manufacturer Fabral, explains, “It’s important for members of the metal roofing industry to know that bare metal, including either unpainted or clear acrylic coated Galvalume do not qualify for the 2015/2016 tax credit.  Unpainted metal has a very low emissivity value and even though it meets the reflectivity requirements for the Energy Star program, the solar energy that is not reflected is held in the metal much longer than painted material with a high emissivity.”

MRA’s public relations team presented communications recommendations at the MRA annual meeting, and will be working with our members to execute a comprehensive marketing plan throughout the year.  

iRoofing Joins MRA

The Metal Roofing Alliance is pleased to announce the addition of its newest ancillary member, iRoofing.org (www.iroofing.org).  This robust roofing software designed for use on an iPad allows contractors to easily estimate a roofing job and provide a professional presentation to consumers.  By using iRoofing, contractors can safely, accurately and quickly measure a customer’s roof using an advanced satellite-based system accessible directly from the iRoofing app.  The all-digital mobile solution also includes presentation tools, a roofing visualizer, digital catalogs, photo gallery, estimating, and technical data as well as a CRM tool.  

iRoofing ipad

“iRoofing is a great tool that can help MRA contractors create professional proposals and accurate estimates to help boost sales,” stated Bill Hippard, Executive Director of the MRA.  “This construction app is state-of-the-art and allows contractors to include their logos on presentations and create photo galleries of their projects.


iRoofing is marketed as an on-the-go solution for busy roofing contractors and can be used to generate proposals, allowing roofing contractors to provide homeowners with different photos scaled to actual dimensions.  It is designed to help roofing contractors boost sales and complete proposals.  To make things even easier, contracts can be uploaded and edited on the go, creating a unique database for individual customers.

iroofing presenting

“We are very excited to join the MRA.  We know that the residential metal roofing industry has grown substantially over the last decade and most of that growth can be directly connected to all the work the MRA has done educating homeowners and roofing contractors about the many benefits of residential roofing.  We believe our product is something that MRA contractors will find very useful in growing their roofing business,” states Oded Shemla, co-owner and co-founder of iRoofing.org.

MRA’s Ancillary member program provides an opportunity for suppliers to the metal roofing industry to support the only consumer-facing marketing program in the metal industry. “Our ancillary members understand that the demand created by the MRA’s marketing program has a ripple effect throughout the supply chain.  More metal roofs means increased sales for all the companies along the chain,” concluded Hippard.

For more information on iRoofing, please call (800) 646-6270 or visit www.iRoofing.org.

“My New Metal Roof” Tool Delights Homeowners

In January 2015, the MRA launched a free “My New Metal Roof” visualizer tool on the www.MetalRoofing.com website.  By visiting the MRA website, homeowners can get a preview of how their home could look with a metal roof.    With the application, homeowners can upload photos of their home, or use sample homes to “try on” various metal roofing styles and colors.   Users can save their sample photos and even share them online with friends and family.

My New Metal Roof Metal Roofing Alliance Roofing Visualizer

Even after just a few months of use, the My New Metal Roof tool has been extremely well-received.  To date, more than 15,000 projects have been completed using the application.  Here’s a look at some of the most popular choices color homeowners are making when sampling metal roofing styles:

Popular metal roof colors

“We designed this new application to allow homeowners to see a wide variety of textures, styles and colors from all of our member manufacturers in one place.  It’s one-stop shopping for a new metal roof,” states Dick Bus, president of the MRA.  “Once a homeowner finds a look that they like, they can click over to our ‘Find A Contractor’ feature to find a quality installer in their area.”

As an added bonus, metal roofing installers are also able to use the tool to share various roofing looks with homeowners during sales presentations.  The “My New Metal Roof” works well on laptops and tablets and allows for a quick, on-the-fly demonstration using the provided sample homes.

To try out this easy-to-use tool, visit the MRA website – My New Metal Roof is featured right on the homepage.

Free Roofing Book Available for Use by MRA Contractors

In our ongoing effort to promote residential metal roofing, the Metal Roofing Alliance has just released a new home improvement book titled “Above All You Need a Great Roof.”

Metal Roofing Book

Written by construction industry experts Jim Cory and Dave Yoho, the book is designed as a homeowner’s guide to choosing a new roof.  Written in a consumer-friendly format, this new book walks a homeowner through the entire process of replacing their roof, including identifying the need for a roof, choosing a quality installer, and general comparisons of various roofing systems.

As a project sponsored by the Metal Roofing Alliance, of course, metal roofing is highlighted throughout the book, including discussion of the investment grade benefits of a metal roof.  Although designed to help homeowners to understand the value of metal roofing, the book also has terrific potential for contractors.

Contractor members of the Metal Roofing Alliance can download a free electronic PDF version of the book through their online member dashboard for use in local marketing efforts.  Once downloaded, the PDF can be used on a contractor’s business website to generate leads or sent to potential customers via email.   MRA members can also purchase discounted printed copies of the book to distribute.

For more information, or advice on using the PDF or printed book, please contact MRA’s contractor relations team at (314)399-1951.

To learn more about all the benefits of MRA membership, or to join the alliance, please visit our website at www.MetalRoofing.com.