Tag Archives: contractor tools

New Video: Free Metal Roofing Marketing Seminar for Contractors

Education is the main goal of all the programs we create at the Metal Roofing Alliance (MRA).  In many cases, we’re educating consumers about the benefits of today’s metal roofs and encouraging them to contact a local MRA contractor to learn even more.  However, another important part of the MRA program is providing tools to help contractors to be successful in the metal roofing business.

At this year’s International Roofing Expo (IRE), the MRA sponsored a presentation by metal roofing expert Frank Farmer, president of American Metal Roofs, called “The Business Opportunity of Residential Metal Roofing.”  In case you missed it at the show, we’ve just posted the entire 90 minute presentation online. For free. Just visit this link on our new MRA Vimeo channel dedicated to industry news.

Frank’s engaging presentation covers:

  • Why is metal roofing in such demand?
  • How contractors can generate and manage leads
  • A case study of American Metal Roof’s explosive growth
  • A sequence for metal roofing sales
  • Carving a niche in the marketplace
  • A pricing model for profitability
  • Closing the sale with ONE visit
  • Contractor resources that guarantee success

Want to take advantage of MRA’s growing list of tools for metal roofing contractors?  Contact our member liaison, Dottie Jardine at (410) 534-6900 or Dottie@MetalRoofing.com to join the MRA as a contractor member.


Technology Helps Contractors Seal the Deal

Special iRoofing Offer for MRA Members

As a premium contractor installing premium roof products, you’re no stranger to the expectations of demanding clients. A metal roof system is one of the largest investments a homeowner will ever make, and they have the right to expect full peace-of-mind when making their final decision. From the first impression you make, to your ability to answer homeowners’ questions and help them make the right decision, much of this work is done before you even grab the ladder from your truck.

According to Forbes Magazine, most people form a first-impression within three to five seconds of meeting you, and creating a positive first-impression is far easier than trying to salvage a negative one. According to research, a contractor who comes to the door with a tablet in-hand appears more “put together.”

What’s the best way to improve your presentation? By incorporating new technology.  Homeowners today have become familiar with the added benefits of technology and expect professional contractors to know the same thing. Recent data from Pew Research indicates that 50% of seniors feel that businesses who don’t incorporate new technology are at a major disadvantage. This demographic includes some of your best customers.

If you’re selling a premium roof product, you need premium tools. iRoofing is the “one-stop shop” application to satisfy the needs of demanding contractors and homeowners alike. Approach your clients with a tablet in-hand containing everything you need to measure, estimate, sign contracts, and sell the job. Help your clients make a confident decision by using the Roof Simulator, which allows you to take a photo of their home and show them how a variety of products and colors will look on their own roof prior to installation. Confidently present your business using before-and-after photos, customer testimonials, and more. Simply put, if you want to save time, make more money, and grow your business, iRoofing is the solution you’ve been waiting for.

A number of contractors have great things to say about iRoofing:

“I’ve been an iRoofing addict for almost 2 years, successfully executing flawless measurements and winning the professionalism game.”

Larry Neese, Larry Neese LLC, Roofing and Construction

“By using iRoofing, we have doubled our close rate, and increased our productivity by 40%.”

Eric Caraballoso, Latite Roofing and Sheet Metal

If you want to try iRoofing for yourself, the MRA has you covered. For the month of June, all contractors who sign-up with iRoofing using the code “MRA” will receive 50% off their first month’s subscription and free, unlimited 1-on-1 training. To sign-up, click HERE and enter the code “MRA”.

New Study Finds Residential Re-Roofing Segment Largest Share of Roofing Demand

According to a recent study conducted by the Freedonia Group, re-roofing accounts for the largest share of residential roofing demand.  The U.S. has a significant number of older homes that will eventually require roof repair or outright replacement.  Many homeowners put off re-roofing projects during the 2007-2009 recession and its aftermath due to the unfavorable lending environment for home renovations.  These conditions are expected to improve through 2020 and drive growth for the replacement of older or worn roofs.

The report also found that in the South and West, building codes specify the use of cool roofing to reduce energy consumption.  Products that meet these code requirements (light-colored and reflective roofing) will see faster demand gains.  Strong growth in housing starts and population in the South and West will boost gains for metal roofing products and roofing tiles.  Demand for products will also be spurred by their suitability as cool roofing materials because of their ability to reflect sunlight.

For over the past decade the Metal Roofing Alliance (MRA) has focused on the replacement market, not new construction.  We’ve always recognized that the potential for growth would come from existing homes.  As a result, our integrated marketing efforts have targeted homeowners who are re-roofing their homes.

In addition to energy efficiency, the top reasons homeowners chose a metal roof include: longevity, strength/protection, attractiveness and good investment/value.  The most popular style of metal roofing is vertical ribbed panel, followed by shingle/shake tiles.  Copper is gaining in popularity but painted metal roofs are the most popular.


The Freedonia Group study, Residential Roofing, presents historical demand data plus forecasts by product.  The study also considers key market environment factors, assesses the industry structure, evaluates company market share and profiles U.S. industry players.  Freedonia’s market research studies provide timely access to reliable, unbiased analysis from which to benchmark performance.


Earth Day Tools for Metal Roofing Contractors

Earth Day is a great opportunity for contractors to remind consumers about the many eco-benefits of metal roofing.   The Metal Roofing Alliance has developed a new consumer-friendly blog post and graphic that contractors are encouraged to use to make the most of this well-known annual celebration.

You can grab the following graphic for posting to your Facebook, Twitter and other social media networks:

Celebrate Earth Day Every Day

You can also link to this new blog post by the non-profit Metal Roofing Alliance:  http://blog.metalroofing.com/2016/04/20/celebrate-earth-day-every-day-with-a-metal-roof/

Be sure to follow the MRA for ongoing new content ideas and materials to share with your customers!  Click below to visit our social media networks.

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Making the Most of the $500 Tax Credit for Metal Roofs

The new $500 Tax credit for metal roofing installations creates a great opportunity for contractors to increase metal roofing sales in 2016.  To help contractors to take advantage of this new program, the MRA recently launched several new members-only tools on our website.  Here are some tips for how to use these tools and the tax credit to boost sales:

  • Grab the free tax credit graphics MRA has developed for you.  You’ll find them when you log in to your MRA contractor dashboard.  Here’s a sample:

$500 Tax Credit

  • Use the free graphics to create posts for your company Facebook, Twitter, Instagram or other social media accounts.
  • Update your company’s website to highlight the tax credit. You can use the same MRA graphic, or create your own.  You can also provide links to the Manufacturer Information Sheets that your customers will need when filing  their taxes.
  • Download the free Tax Credit template press release from the MRA dashboard.  Customize it with your business name and contact information.  Then, send it to your local media outlets for some free publicity.  You’ll want to send it to editors of the real estate or home sections of local newspapers and magazines.  You can also submit the release to local news services such as Patch.com.
  • Plan an email campaign to your customer prospect list to promote the tax credit.  Based on the response to previous tax credit offers, we know that this is a compelling reason for homeowners to install a metal roof.  Be sure to include the MRA logo in all of your communications efforts to show your commitment to only providing Investment Grade Roofing.

Investment Grade Roofing Logo

Need more details about the tax credit?  Check out our earlier tax credit post here on the blog, or visit the Tax Credit section of the Metal Roofing Alliance website. You’ll find all the details you need!