Homeowners have many reasons to choose a metal roof. Each year, the Metal Roofing Alliance works with McGraw-Hill Construction Research and Analytics to conduct an independent survey of homeowners’ awareness and preference for metal roofing. The chart below illustrates the key reasons homeowners choose metal roofing:
Many of these benefits are unique to metal roofing. Another key selling point of that’s not always recognized by the homeowner is the low life-cycle cost of metal roofing.
Few homeowners realize that metal roofing can actually cost the same as or less than asphalt roofing. Since asphalt roofing needs to be replaced 2 – 4 times as often as metal roofing, a homeowner should factor in not only the initial cost of the asphalt roofing materials but also the cost of asphalt roof repairs and re-installation. Not so with metal roofing – for many homeowners, it’s the last roof they’ll ever have to buy.
In a competitive sales market, the low life cycle cost of metal roofing is an important selling point that contractors should stress when meeting with potential customers.