Tag Archives: tax credit

Tax Credit Marketing Resources for MRA members

The new $500 Tax credit for metal roofing installations creates a great opportunity to expand metal’s residential market share.  And that’s what the Metal Roofing Alliance is all about!  To help our members to take advantage of this new program, the MRA recently launched several new tools on our website.  

Tax Credit

The biggest change you’ll notice is that the tax credit message is prominently featured on the MRA’s website homepage.  We want all the homeowners who visit our site to immediately see this information, and encourage our members to make similar changes to their residential websites.  To make that easier, we’ve created a graphic for use by MRA member manufacturers and contractors.   You can find several sizes of the graphic below by logging into your member dashboard.  

$500 Tax Credit

Feel free to download and use this graphic on your website, printed materials and in social media efforts.  It’s important that we continue to focus on the quality, investment grade roofing message, and this graphic does just that.

The MRA website has a tax credit section that we’ll be directing homeowners to visit to find all the information they need about the program.  It includes links to MRA members’ Manufacturer Certification Statements.  Our web team will keep this list up to date as new statements are posted.  Please email support@metalroofing.com with any new links.

The MRA’s public relations team has  created a template press release about the tax credit that our members can customize and use to promote the tax credit.  It includes a space to include product-specific information as well as your contact details.  Feel free to share it with your MRA member contractors, too.  You’ll find the Word and Google Doc versions of the release on your member dashboard.

Any questions about how to make the most of the $500 tax credit?  Contact the MRA public relations team (jean@metalroofing or marybeth@metalroofing)– they’re heading up our tax credit communications effort.  

New Tax Credit for Metal Roofing: Member UPDATE

As reported at the recent MRA annual meeting, the U.S. government approved a $500 tax credit for qualifying metal roofs installed in 2015 and 2016.  

$500 Tax Credit


This provides a new marketing opportunity for the metal roofing industry, as this is the first time in several years that the tax credit isn’t just retroactive, but is guaranteed for the current year.  Here are the key details for the tax credit:

  • Metal roof must be placed on a homeowner’s principal residence.

  • Tax Credit is for 10% of the cost of the roof, excluding labor, with a maximum deduction of $500.

  • Metal roofs with appropriate pigmented coatings that also meet ENERGY STAR requirements are eligible.  Visit Energy Star site for more information.

  • Only highly reflective roofs will qualify – the IRS defines this as “appropriately pigmented coating that is specifically and primarily designed to reduce the heat gain of the dwelling unit.”

  • This tax credit is for remodeling projects only, not new construction.

  • Homeowners will need a Manufacturer Certification Statement to file with IRS Tax form 5695.

  • 2015 and 2016 installations are eligible for the deduction.

Bill Croucher, Director of Engineering for MRA member manufacturer Fabral, explains, “It’s important for members of the metal roofing industry to know that bare metal, including either unpainted or clear acrylic coated Galvalume do not qualify for the 2015/2016 tax credit.  Unpainted metal has a very low emissivity value and even though it meets the reflectivity requirements for the Energy Star program, the solar energy that is not reflected is held in the metal much longer than painted material with a high emissivity.”

MRA’s public relations team presented communications recommendations at the MRA annual meeting, and will be working with our members to execute a comprehensive marketing plan throughout the year.  

Tax Credit For 2014 Metal Roof Installation

Metal Roofing contractors take note — here’s a reason to reach out again to customers who installed an energy-efficient metal roof last year – especially if you offer items in addition to roofing and want a conversation starter.

According to new U.S. tax code legislation, a metal roof installed between January 1, 2014 and December 21, 2014 is eligible for a $500 Federal Tax Credit.  Unfortunately, no word yet on 2015 tax credits.

Tax Credit Metal Roofs

For the 2014 credit, the roof must meet two specific standards:

Appropriate pigmented coatings that are specifically and primarily designed to reduce the heat gain of a dwelling unit when installed on the dwelling unit.

  1. The roof meets or exceeds ENERGY STAR program requirements for steep slope roofs >2:12 (as in effect at the time of installation).
  2. The roof must have been installed on the taxpayer’s occupied principal residence in 2014, located in the United States.  The tax credit could be up to 10 percent of the purchase price of roofing materials to a maximum of $500.  For more information, visit www.energystar.gov.


Even if you can’t offer the homeowner another product, they’ll appreciate knowing about the 2014 tax break, and will be more likely to recommend your company to friends and family members who may need a roof.

For more information about the benefits of becoming a Metal Roofing Alliance contractor member, please visit our website.