Tag Archives: roofing contractor

Register Today: Metal Roofing Training 10/18 and 10/19 in Las Vegas

Planning to go to METALCON in Las Vegas this year?  As if the location alone wasn’t a good enough reason to go, here are two more – exclusive seminars for metal roofing contractors that can help build your business.

The Metal Roofing Alliance is hosting two training sessions on both October 18 and 19 led by metal roofing expert Frank Farmer:

Growing Your Residential Metal Roofing Company in the Age of Millennials :  Hiring, Training and Turning Millennials into Rock Stars

While most companies are struggling with low productivity of a millennial workforce, your company can excel.  Understanding what the millennial generation wants and needs is the key to your growth and profitability. This seminar will share how to turn your company into a magnet that attracts the brightest and most ambitious people while developing a profitable company culture that millennials crave.

Presented 10/18 from 9:30 a.m – 10:30 a.m. and 10/19 from 10:45 – 11:45 a.m.


Increasing your Residential Metal Roof Company’s Profitability

Learn how to create value and urgency without being the lowest bid.  Frank will share proven sales techniques specific to the metal roofing industry, including how to become your customer’s first choice and make the order on the first visit at the price you want.

Presented 10/18 from 10:45 – 11:45 a.m. and 10/19 from 9:30 a.m. – 10:30 a.m.

Click here to review the conference schedule and choose the session that works best for you.

 Click here to register for the show  

Enter Promo Code MRAPASS if needed.

 

Triangle Fastener Corporation Helps MRA with Trade Show Giveaways

The Metal Roofing Alliance would like to thank Joe Stager, Vice President of Product Development, Marketing and Sales at Triangle Fastener Corporation for the recent donation of three DeWalt 20V MAX Premium Cordless Drill/Drivers.  Over the past year, the MRA has held random drawings at three different trade shows- METALCON, IRE and Frame Builders.  Our goal has been to encourage metal roofing contractors to provide the MRA with their contact information.  After the show, we reach out to these contractors to provide information about our association and the many benefits of being a contractor member.

We congratulate the following contractors for winning the DeWalt drills:

IRE Show:  Patrick Morin from Roof Life of Oregon, Tigard, OR

Frame Builders Show:  Tim Boling from Lyon Metal Roofing, Piney Flats, TN

METALCON Show:  Jeff Kroh from Kroh Roofing, Clarion, PA

Facebook Marketing Tips for Contractors

Still think Facebook is where your kids share videos and like each other’s photos?  Think again.  Facebook is a major player in the marketing world, and the fastest growing audience is much older than you may think.  Consider these stats:

Facebook Users

These numbers show that Facebook is a great place to reach metal roofing’s target market of homeowners.  That’s why you’ll find that the Metal Roofing Alliance has a Facebook Fan Page, as do many of our manufacturer members.  You can find the MRA page here.

Facebook Marketing 101

Ready to get started marketing with Facebook?  Here are a few tips:

  1. Create a Facebook Fan Page for your business.  You’ll need a personal Facebook account if you don’t already have one.  There is no cost for setting up the page.  Facebook does offer advertising options and tools to promote your page (more on that later); however, the basic fan page is free.


    Facebook create a page

  2. Add photos and other content to your page that will appeal to your local audience.  Examples include: photos of recently completed projects, testimonials and homeowner tips.
  3. Like the MRA Facebook page, and share our consumer-friendly content on your page. Here’s an example of a recent post we created for Earth Day that you can easily share.  
    Earth Day Post MRA

  4. Invite your customers to like your Facebook page.  Include the link to your page on every email you send, on your business card and in your brochures.  Every like your Facebook page receives is another person who you can communicate with on a regular basis.
  5. Post regular updates to your page – start with once or twice a week and build your frequency.  Be careful not to go overboard – too many posts, and your page will become annoying to your followers.  

As mentioned above, Facebook does offer advertising opportunities for your page.  They can be quite affordable, and can be very targeted to your local market.  We’ll cover that in an upcoming post on the Metal Roofing Industry blog, so be sure to check back here.

The Metal Roofing Alliance offers many marketing and sales tools for our contractor members.  To learn more about joining the MRA, please contact our Contractor Liaison, Bill Hippard Jr. at  billhippardjr@metalroofing.com .

Making the Most of the $500 Tax Credit for Metal Roofs

The new $500 Tax credit for metal roofing installations creates a great opportunity for contractors to increase metal roofing sales in 2016.  To help contractors to take advantage of this new program, the MRA recently launched several new members-only tools on our website.  Here are some tips for how to use these tools and the tax credit to boost sales:

  • Grab the free tax credit graphics MRA has developed for you.  You’ll find them when you log in to your MRA contractor dashboard.  Here’s a sample:

$500 Tax Credit

  • Use the free graphics to create posts for your company Facebook, Twitter, Instagram or other social media accounts.
  • Update your company’s website to highlight the tax credit. You can use the same MRA graphic, or create your own.  You can also provide links to the Manufacturer Information Sheets that your customers will need when filing  their taxes.
  • Download the free Tax Credit template press release from the MRA dashboard.  Customize it with your business name and contact information.  Then, send it to your local media outlets for some free publicity.  You’ll want to send it to editors of the real estate or home sections of local newspapers and magazines.  You can also submit the release to local news services such as Patch.com.
  • Plan an email campaign to your customer prospect list to promote the tax credit.  Based on the response to previous tax credit offers, we know that this is a compelling reason for homeowners to install a metal roof.  Be sure to include the MRA logo in all of your communications efforts to show your commitment to only providing Investment Grade Roofing.

Investment Grade Roofing Logo

Need more details about the tax credit?  Check out our earlier tax credit post here on the blog, or visit the Tax Credit section of the Metal Roofing Alliance website. You’ll find all the details you need!