Tag Archives: roofing contractor tools

New Study Finds Residential Re-Roofing Segment Largest Share of Roofing Demand

According to a recent study conducted by the Freedonia Group, re-roofing accounts for the largest share of residential roofing demand.  The U.S. has a significant number of older homes that will eventually require roof repair or outright replacement.  Many homeowners put off re-roofing projects during the 2007-2009 recession and its aftermath due to the unfavorable lending environment for home renovations.  These conditions are expected to improve through 2020 and drive growth for the replacement of older or worn roofs.

The report also found that in the South and West, building codes specify the use of cool roofing to reduce energy consumption.  Products that meet these code requirements (light-colored and reflective roofing) will see faster demand gains.  Strong growth in housing starts and population in the South and West will boost gains for metal roofing products and roofing tiles.  Demand for products will also be spurred by their suitability as cool roofing materials because of their ability to reflect sunlight.

For over the past decade the Metal Roofing Alliance (MRA) has focused on the replacement market, not new construction.  We’ve always recognized that the potential for growth would come from existing homes.  As a result, our integrated marketing efforts have targeted homeowners who are re-roofing their homes.

In addition to energy efficiency, the top reasons homeowners chose a metal roof include: longevity, strength/protection, attractiveness and good investment/value.  The most popular style of metal roofing is vertical ribbed panel, followed by shingle/shake tiles.  Copper is gaining in popularity but painted metal roofs are the most popular.

 

The Freedonia Group study, Residential Roofing, presents historical demand data plus forecasts by product.  The study also considers key market environment factors, assesses the industry structure, evaluates company market share and profiles U.S. industry players.  Freedonia’s market research studies provide timely access to reliable, unbiased analysis from which to benchmark performance.

 

Commitment to Quality Residential Roofing: Why It Matters

The Metal Roofing Alliance and our members talk a great deal about quality.  In fact, it’s so important to us that “Investment Grade Roofing” is part of our logo.   Contractors may wonder why it matters so much – isn’t one metal roof just as good as any other?  The answer is NO in capital letters!

Veterans of the industry know that the metal roofing products on the market can vary greatly in quality and  value.  We’ve all seen sub-par products, such as those intended for agricultural applications, improperly installed in a residential neighborhood.  

As a condition of joining the MRA, all of our member manufacturers agree to adhere to strict industry codes regarding the quality of the products sold into the residential market.   

The Importance of Coatings

The type of coating applied to the sheet steel is a key factor in choosing the right product for residential use.  Two types of metallic coatings are used in metal roofing to prevent rust — zinc (galvanized) or zinc plus aluminum (galvalume).  These coatings provide a sacrificial barrier against the elements which prevents the iron from rusting.  Because it sacrifices itself to form zinc oxide or aluminum oxide, the thicker this layer, the more protection against red rust there will be. There are differing amounts of metallic coating used on sheet steel depending upon its final product application.

The numbers G-40; G-60; and G-90 refer to the ounces of zinc per 100 square feet of sheet steel coated. (top and bottom) So G-90 will have 90 ounces of Zinc- 45 ounces on each side per 100 square feet of roofing sheet steel.

For galvanized products, the MRA recommends a minimum of G-90 be used. For galvalume product used in residential application, the MRA recommends a minimum metallic coating of AZ-50.  This is in accordance with the Guidelines for Residential Metal Roofing published by the Metal Construction Association.  

However, if you want to be sure that you’re purchasing quality metal roofing for use on homes, the easiest thing you can do is to ask whether the manufacturer is an MRA member.  If the answer is yes, you’ll know that the product you’ll install is rated for residential applications.  A strong MRA member manufacturer can be your best friend in this business, providing training, specs for fasteners, underlayments, and ongoing support.

To learn more, visit our website: www.MetalRoofing.com

New Metal Roof Installation Training Certification Program Launches at METALCON

The metal construction industry’s largest international event for metal construction products, technologies and solutions, together with the Metal Construction Association (MCA), announce its new Metal Roof Installation Training at METALCON 2016, scheduled for October 26-28 at the Baltimore Convention Center, Baltimore.

METALCON_2016

Top experts in the metal roofing industry will lead this two-day, eight-hour certification program based on MCA’s recently published Metal Roof Installation Manual.

 

Participants can experience quality face-time with industry experts and hands-on training in topics including: substrates, safety, sealants, flashings, panel types and connections, tools, fasteners, maintenance and more.  Part of the course offering includes hall entry for all three days and access to the full conference program at METALCON.  The objective is to couple the training program with the opportunity to visit the exhibit floor where participants can see live demonstrations of what they have just learned, while networking with industry experts.

“Many metal roof manufacturers have their own in-house training programs for installers and contractors to become familiar with specific profiled panels, trim, clips and ancillaries,” said Scott Kriner, MCA Technical Director.  “Now with this new Metal Roof Installation Training program, these manufacturers will have access to a pool of qualified individuals trained in key topics related to metal roof installation.  Therefore, their installers and contractors will be prepared to hit the ground running with a basic knowledge gained through the certification program at METALCON.  As a result, manufacturers will be able to create more efficient and tailored in-house training programs.”“For those outside the metal roofing industry, this certification program offers a great opportunity to learn about the industry and experience practical, hands-on training in the topics most roof installers are required to know,” said Kriner.

Upon successful completion of the training program, a qualified individual will be presented with MCA’s Metal Roofing Certificate of Completion.  As an added bonus, opportunities to learn from specific exhibitors will be available on the exhibit floor.

“Learning truly comes to life with MCA’S Metal Roof Installation Training taught live by top industry experts, followed by the experience of the show room floor where participants can touch, see and feel what they’ve just learned, and also network with industry experts,” said Claire Kilcoyne, METALCON Show Director.

The certification program takes place in two phases on Tuesday, Oct 25 and Wednesday, Oct 26.  For more details, please visit www.metalcon.com or call 800.537.7765

Facebook Marketing Tips for Contractors

Still think Facebook is where your kids share videos and like each other’s photos?  Think again.  Facebook is a major player in the marketing world, and the fastest growing audience is much older than you may think.  Consider these stats:

Facebook Users

These numbers show that Facebook is a great place to reach metal roofing’s target market of homeowners.  That’s why you’ll find that the Metal Roofing Alliance has a Facebook Fan Page, as do many of our manufacturer members.  You can find the MRA page here.

Facebook Marketing 101

Ready to get started marketing with Facebook?  Here are a few tips:

  1. Create a Facebook Fan Page for your business.  You’ll need a personal Facebook account if you don’t already have one.  There is no cost for setting up the page.  Facebook does offer advertising options and tools to promote your page (more on that later); however, the basic fan page is free.


    Facebook create a page

  2. Add photos and other content to your page that will appeal to your local audience.  Examples include: photos of recently completed projects, testimonials and homeowner tips.
  3. Like the MRA Facebook page, and share our consumer-friendly content on your page. Here’s an example of a recent post we created for Earth Day that you can easily share.  
    Earth Day Post MRA

  4. Invite your customers to like your Facebook page.  Include the link to your page on every email you send, on your business card and in your brochures.  Every like your Facebook page receives is another person who you can communicate with on a regular basis.
  5. Post regular updates to your page – start with once or twice a week and build your frequency.  Be careful not to go overboard – too many posts, and your page will become annoying to your followers.  

As mentioned above, Facebook does offer advertising opportunities for your page.  They can be quite affordable, and can be very targeted to your local market.  We’ll cover that in an upcoming post on the Metal Roofing Industry blog, so be sure to check back here.

The Metal Roofing Alliance offers many marketing and sales tools for our contractor members.  To learn more about joining the MRA, please contact our Contractor Liaison, Bill Hippard Jr. at  billhippardjr@metalroofing.com .