Tag Archives: metal roofing benefits

Commitment to Quality Residential Roofing: Why It Matters

The Metal Roofing Alliance and our members talk a great deal about quality.  In fact, it’s so important to us that “Investment Grade Roofing” is part of our logo.   Contractors may wonder why it matters so much – isn’t one metal roof just as good as any other?  The answer is NO in capital letters!

Veterans of the industry know that the metal roofing products on the market can vary greatly in quality and  value.  We’ve all seen sub-par products, such as those intended for agricultural applications, improperly installed in a residential neighborhood.  

As a condition of joining the MRA, all of our member manufacturers agree to adhere to strict industry codes regarding the quality of the products sold into the residential market.   

The Importance of Coatings

The type of coating applied to the sheet steel is a key factor in choosing the right product for residential use.  Two types of metallic coatings are used in metal roofing to prevent rust — zinc (galvanized) or zinc plus aluminum (galvalume).  These coatings provide a sacrificial barrier against the elements which prevents the iron from rusting.  Because it sacrifices itself to form zinc oxide or aluminum oxide, the thicker this layer, the more protection against red rust there will be. There are differing amounts of metallic coating used on sheet steel depending upon its final product application.

The numbers G-40; G-60; and G-90 refer to the ounces of zinc per 100 square feet of sheet steel coated. (top and bottom) So G-90 will have 90 ounces of Zinc- 45 ounces on each side per 100 square feet of roofing sheet steel.

For galvanized products, the MRA recommends a minimum of G-90 be used. For galvalume product used in residential application, the MRA recommends a minimum metallic coating of AZ-50.  This is in accordance with the Guidelines for Residential Metal Roofing published by the Metal Construction Association.  

However, if you want to be sure that you’re purchasing quality metal roofing for use on homes, the easiest thing you can do is to ask whether the manufacturer is an MRA member.  If the answer is yes, you’ll know that the product you’ll install is rated for residential applications.  A strong MRA member manufacturer can be your best friend in this business, providing training, specs for fasteners, underlayments, and ongoing support.

To learn more, visit our website: www.MetalRoofing.com

Facebook Marketing Tips for Contractors

Still think Facebook is where your kids share videos and like each other’s photos?  Think again.  Facebook is a major player in the marketing world, and the fastest growing audience is much older than you may think.  Consider these stats:

Facebook Users

These numbers show that Facebook is a great place to reach metal roofing’s target market of homeowners.  That’s why you’ll find that the Metal Roofing Alliance has a Facebook Fan Page, as do many of our manufacturer members.  You can find the MRA page here.

Facebook Marketing 101

Ready to get started marketing with Facebook?  Here are a few tips:

  1. Create a Facebook Fan Page for your business.  You’ll need a personal Facebook account if you don’t already have one.  There is no cost for setting up the page.  Facebook does offer advertising options and tools to promote your page (more on that later); however, the basic fan page is free.

    Facebook create a page

  2. Add photos and other content to your page that will appeal to your local audience.  Examples include: photos of recently completed projects, testimonials and homeowner tips.
  3. Like the MRA Facebook page, and share our consumer-friendly content on your page. Here’s an example of a recent post we created for Earth Day that you can easily share.  
    Earth Day Post MRA

  4. Invite your customers to like your Facebook page.  Include the link to your page on every email you send, on your business card and in your brochures.  Every like your Facebook page receives is another person who you can communicate with on a regular basis.
  5. Post regular updates to your page – start with once or twice a week and build your frequency.  Be careful not to go overboard – too many posts, and your page will become annoying to your followers.  

As mentioned above, Facebook does offer advertising opportunities for your page.  They can be quite affordable, and can be very targeted to your local market.  We’ll cover that in an upcoming post on the Metal Roofing Industry blog, so be sure to check back here.

The Metal Roofing Alliance offers many marketing and sales tools for our contractor members.  To learn more about joining the MRA, please contact our Contractor Liaison, Bill Hippard Jr. at  billhippardjr@metalroofing.com .

Why Galvalume® Makes a Great Metal Roof

Metal roofing contractors have a wide variety of metal roofing products to choose from when deciding which lines to carry and install. Industry experts with the Metal Roofing Alliance agree that it’s crucial that contractors choose those products carefully, particularly when installing metal on homes.  In order to grow the residential metal roofing market, the product has to perform well over time – what we call “Investment Grade Roofing.”  

Investment Grade Roofing Logo

No homeowner wants to have a poor quality metal roof protecting their biggest investment.  Unfortunately, the marketplace is full of sub-par metal roofing.So how can you be sure that you’re installing the right product in the residential market?  It all starts with the substrates and coatings on the base steel.  There are a wide variety of metal roofing products available with a variety of coatings.  The two primary choices for coatings are galvanized and Galvalume®.  Learn more about galvanized coatings in our previous post here.  Read on for details about  Galvalume®.

Galvalume mcelroy

Introduced over 40 years ago, Galvalume® is a metallic coating that has extraordinary outdoor corrosion resistance, making it ideal for use in metal roofing.  The coated panels can be readily roll-formed into a variety of panels as well as formed and stamped into tile and shingles.

According to Ken Gieseke, Vice President of Marketing at MRA member McElroy Metal, “The process of galvanizing steel entails applying a coating or molten zinc to raw steel and has literally been practiced for centuries.  Galvalume® substrates utilize a molten alloy of zinc plus aluminum.  The combination of zinc and aluminum create a steel substrate with greater resistance to corrosion and a longer service life.”

Over four decades of testing has shown that Galvalume® delivers superior corrosion resistance.  According to Gieseke, time has proven that Galvalume® steel roofs last longer, require less maintenance, and offer exceptional value.  In fact, the product performs so well that steel mills warranty it against rupture, perforation, or failure due to corrosion.

“Galvalume® sheet is an ideal material for roofing because of its extraordinary outdoor corrosion resistance,” states Dick Bus, President of the MRA and President of ATAS International.  “The MRA has been educating homeowners on the importance of finding contractors that know how to install ‘Investment Grade’ roofing products on their home.  Our website offers a wealth of information about proper installation, quality products and how to find trained contractors who know how to install metal roofing systems.”

Learn more about quality metal roofing on our website, www.MetalRoofing.com.

Earth Day Tools for Metal Roofing Contractors

Earth Day is a great opportunity for contractors to remind consumers about the many eco-benefits of metal roofing.   The Metal Roofing Alliance has developed a new consumer-friendly blog post and graphic that contractors are encouraged to use to make the most of this well-known annual celebration.

You can grab the following graphic for posting to your Facebook, Twitter and other social media networks:

Celebrate Earth Day Every Day

You can also link to this new blog post by the non-profit Metal Roofing Alliance:  http://blog.metalroofing.com/2016/04/20/celebrate-earth-day-every-day-with-a-metal-roof/

Be sure to follow the MRA for ongoing new content ideas and materials to share with your customers!  Click below to visit our social media networks.

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