Tag Archives: metal roofing alliance marketing

The All-New MetalRoofing.com – Coming Soon!

Metal Roofing Mobile Friendly

The Metal Roofing Alliance is preparing to launch a brand new digital experience in home roofing with the all-new MetalRoofing.com. New features will include:



Now you will be able to take MetalRoofing.com anywhere. The all-new website will allow you get access to leads from anywhere: the office, the truck, on the job.

Beautiful Metal Roofing Image Gallery

Our revamped image gallery will be improved for both consumers and industry professionals. Consumers will be able to view your finished products with ease, and the image gallery will have more details like manufacturer’s name, installer name (where appropriate), style, and colors all showcased within the gallery.

“My New Metal Roof” Roofing Visualizer

You will be able to use this free metal roofing visualizer tool to show your prospects just how beautiful a metal roof will look on their home. This new version will be a must-have for your in-home selling arsenal. It’s free for both you and your new customers.

Enhanced Find-A-Contractor Search

Consumers will now have easier access to view examples of your best installations and projects. Make sure to update your profile ahead of the launch so that your best work is there for everyone to see.

Ask-The-Experts Forum

The all-new forum will require just a single login for MRA members to access. Get answers to some of the most technical questions you have or solutions to problems you face on the job from experts that have pretty much seen everything.

Roofing Materials Comparison Chart

This all-new resource has the answers to the questions you’ll be sure to face when meeting with prospective customers.

Lead Retrieval And Management

This all-new resource has the answers to the questions you’ll be sure to face when meeting with prospective customers.

Updated Member Profiles

Members will soon be able to promote their company to the fullest and with ease. Add your company’s social media links, website, and past projects complete with photos directly to your profile so that MetalRoofing.com consumers can see it all.

Upgraded Membership Management And Payment Options

On the new MetalRoofing.com, enjoy no more paperwork! All membership management is online and renewed automatically each renewal period. Choose payment options at an annual or quarterly rate. Enjoy access to industry-leading online training, industry event promotions, and metal roofing business opportunities exclusively for MRA members.

Plus the latest industry trends, and so much more!

Update your Metal Roofing Alliance profile ahead of the launch so that it’s ready for consumers to find your business. Or if not yet a member, join now!

New Metal Roofing Television Campaign

The Metal Roofing Alliance recently launched the television advertising portion of our consumer marketing plan, which started running in April and ends in November. This year’s TV campaign is expected to deliver some of the highest media impressions in MRA’s history.

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The TV spot is being run on CNN, Fox News, HGTV, Golf Channel and the Weather Channel, among others.  Each outlet has been thoroughly researched and chosen for its ability to reach our target audience.

This national advertising runs for 10 weeks, break in July and August and then runs for another 14 weeks, for a total of 24 weeks. MRA is utilizing our three existing testimonial commercials that have proven to help drive consumers to the MRA website. The television campaign is expected to deliver an estimated 188 million impressions nationwide.

In an effort to capture consumers at various points of the roofing consideration funnel, the campaign features a mix of digital, television and paid search engine advertising (pay-per-click).

In addition to our television advertising, the MRA has partnered with content/digital networks Goodway and Haven Home to create a highly targeted online campaign that will deliver nearly 30 million additional impressions over a period of eight months, which cover Spring, Summer and Fall.

Working closely with the MRA, Haven Home produced several 30 second VidTips – instructional videos that feature MRA content. These videos run in relevant environments.  They’re also featured on the MRA YouTube channel and Facebook Page.   The videos cover a variety of topics including:

  • Many Benefits of Residential Metal Roofing
  • Value of Find-A-Contractor Tool
  • “My Metal Roof” Roofing Visualizer Tool
  • “Above All You Need a Great Roof” Metal Roofing Book

Thanks to the support of our members, the MRA is spending a significant amount of the marketing budget on television advertising. Research shows that spending at this level is a key driver for increasing sales in the metal roofing market. And while the TV campaign just got started, our members are already seeing the rewards.

Looking at one month’s worth of consumer leads this year compared to last year, we are up a strong 74% delivering over 1,000 leads to our member contractors. This increase is largely driven by the TV campaign that generates interest in residential metal roofing!