Tag Archives: metal roof

New Video: Free Metal Roofing Marketing Seminar for Contractors

Education is the main goal of all the programs we create at the Metal Roofing Alliance (MRA).  In many cases, we’re educating consumers about the benefits of today’s metal roofs and encouraging them to contact a local MRA contractor to learn even more.  However, another important part of the MRA program is providing tools to help contractors to be successful in the metal roofing business.


At this year’s International Roofing Expo (IRE), the MRA sponsored a presentation by metal roofing expert Frank Farmer, president of American Metal Roofs, called “The Business Opportunity of Residential Metal Roofing.”  In case you missed it at the show, we’ve just posted the entire 90 minute presentation online. For free. Just visit this link on our new MRA Vimeo channel dedicated to industry news.

Frank’s engaging presentation covers:

  • Why is metal roofing in such demand?
  • How contractors can generate and manage leads
  • A case study of American Metal Roof’s explosive growth
  • A sequence for metal roofing sales
  • Carving a niche in the marketplace
  • A pricing model for profitability
  • Closing the sale with ONE visit
  • Contractor resources that guarantee success

Want to take advantage of MRA’s growing list of tools for metal roofing contractors?  Contact our member liaison, Dottie Jardine at (410) 534-6900 or Dottie@MetalRoofing.com to join the MRA as a contractor member.

 

Technology Helps Contractors Seal the Deal

Special iRoofing Offer for MRA Members

As a premium contractor installing premium roof products, you’re no stranger to the expectations of demanding clients. A metal roof system is one of the largest investments a homeowner will ever make, and they have the right to expect full peace-of-mind when making their final decision. From the first impression you make, to your ability to answer homeowners’ questions and help them make the right decision, much of this work is done before you even grab the ladder from your truck.

According to Forbes Magazine, most people form a first-impression within three to five seconds of meeting you, and creating a positive first-impression is far easier than trying to salvage a negative one. According to research, a contractor who comes to the door with a tablet in-hand appears more “put together.”

What’s the best way to improve your presentation? By incorporating new technology.  Homeowners today have become familiar with the added benefits of technology and expect professional contractors to know the same thing. Recent data from Pew Research indicates that 50% of seniors feel that businesses who don’t incorporate new technology are at a major disadvantage. This demographic includes some of your best customers.

If you’re selling a premium roof product, you need premium tools. iRoofing is the “one-stop shop” application to satisfy the needs of demanding contractors and homeowners alike. Approach your clients with a tablet in-hand containing everything you need to measure, estimate, sign contracts, and sell the job. Help your clients make a confident decision by using the Roof Simulator, which allows you to take a photo of their home and show them how a variety of products and colors will look on their own roof prior to installation. Confidently present your business using before-and-after photos, customer testimonials, and more. Simply put, if you want to save time, make more money, and grow your business, iRoofing is the solution you’ve been waiting for.

A number of contractors have great things to say about iRoofing:

“I’ve been an iRoofing addict for almost 2 years, successfully executing flawless measurements and winning the professionalism game.”

Larry Neese, Larry Neese LLC, Roofing and Construction

“By using iRoofing, we have doubled our close rate, and increased our productivity by 40%.”

Eric Caraballoso, Latite Roofing and Sheet Metal

If you want to try iRoofing for yourself, the MRA has you covered. For the month of June, all contractors who sign-up with iRoofing using the code “MRA” will receive 50% off their first month’s subscription and free, unlimited 1-on-1 training. To sign-up, click HERE and enter the code “MRA”.

New Study Finds Residential Re-Roofing Segment Largest Share of Roofing Demand

According to a recent study conducted by the Freedonia Group, re-roofing accounts for the largest share of residential roofing demand.  The U.S. has a significant number of older homes that will eventually require roof repair or outright replacement.  Many homeowners put off re-roofing projects during the 2007-2009 recession and its aftermath due to the unfavorable lending environment for home renovations.  These conditions are expected to improve through 2020 and drive growth for the replacement of older or worn roofs.

The report also found that in the South and West, building codes specify the use of cool roofing to reduce energy consumption.  Products that meet these code requirements (light-colored and reflective roofing) will see faster demand gains.  Strong growth in housing starts and population in the South and West will boost gains for metal roofing products and roofing tiles.  Demand for products will also be spurred by their suitability as cool roofing materials because of their ability to reflect sunlight.

For over the past decade the Metal Roofing Alliance (MRA) has focused on the replacement market, not new construction.  We’ve always recognized that the potential for growth would come from existing homes.  As a result, our integrated marketing efforts have targeted homeowners who are re-roofing their homes.

In addition to energy efficiency, the top reasons homeowners chose a metal roof include: longevity, strength/protection, attractiveness and good investment/value.  The most popular style of metal roofing is vertical ribbed panel, followed by shingle/shake tiles.  Copper is gaining in popularity but painted metal roofs are the most popular.

 

The Freedonia Group study, Residential Roofing, presents historical demand data plus forecasts by product.  The study also considers key market environment factors, assesses the industry structure, evaluates company market share and profiles U.S. industry players.  Freedonia’s market research studies provide timely access to reliable, unbiased analysis from which to benchmark performance.

 

MRA Names Renee Ramey as New Executive Director

Renee Ramey has been named the new Executive Director of the Metal Roofing Alliance.  Ramey replaces Bill Hippard, who has retired.  Ramey will be responsible for the daily management of the MRA’s ongoing North American marketing program to increase metal roofing’s residential market share.

Ramey brings more than twenty years of marketing and management experience to the position.  Following a long tenure with Steelscape,  Ramey most recently served as the Marketing and Human Resources Manager for Cascadia Metals.  

“Renee has a solid metal industry and marketing background that will allow her to make an immediate contribution to the organization,” states Dick Bus, president of the MRA. “We also thank Bill Hippard for his many years of service to the Metal Roofing Alliance.  During his roles as both a board member and executive director, the MRA grew the residential re-roofing market share to 11% in 2016.”

Ramey received a BS degree in marketing and management from the University of Oregon.   She is a LEED certified associate and is also active in numerous industry organizations, including the Association of Women in the Metals Industries; Pacific Northwest Steel Fabricators Association and the American Marketing Association.

“I’m thrilled to have the opportunity to help the MRA reach the next level.  Working with our members, I am confident we will continue driving toward sustainable and consistent market growth,” comments Ramey.

 

For more information on joining the MRA, please visit our website at www.MetalRoofing.com.

Commitment to Quality Residential Roofing: Why It Matters

The Metal Roofing Alliance and our members talk a great deal about quality.  In fact, it’s so important to us that “Investment Grade Roofing” is part of our logo.   Contractors may wonder why it matters so much – isn’t one metal roof just as good as any other?  The answer is NO in capital letters!

Veterans of the industry know that the metal roofing products on the market can vary greatly in quality and  value.  We’ve all seen sub-par products, such as those intended for agricultural applications, improperly installed in a residential neighborhood.  

As a condition of joining the MRA, all of our member manufacturers agree to adhere to strict industry codes regarding the quality of the products sold into the residential market.   

The Importance of Coatings

The type of coating applied to the sheet steel is a key factor in choosing the right product for residential use.  Two types of metallic coatings are used in metal roofing to prevent rust — zinc (galvanized) or zinc plus aluminum (galvalume).  These coatings provide a sacrificial barrier against the elements which prevents the iron from rusting.  Because it sacrifices itself to form zinc oxide or aluminum oxide, the thicker this layer, the more protection against red rust there will be. There are differing amounts of metallic coating used on sheet steel depending upon its final product application.

The numbers G-40; G-60; and G-90 refer to the ounces of zinc per 100 square feet of sheet steel coated. (top and bottom) So G-90 will have 90 ounces of Zinc- 45 ounces on each side per 100 square feet of roofing sheet steel.

For galvanized products, the MRA recommends a minimum of G-90 be used. For galvalume product used in residential application, the MRA recommends a minimum metallic coating of AZ-50.  This is in accordance with the Guidelines for Residential Metal Roofing published by the Metal Construction Association.  

However, if you want to be sure that you’re purchasing quality metal roofing for use on homes, the easiest thing you can do is to ask whether the manufacturer is an MRA member.  If the answer is yes, you’ll know that the product you’ll install is rated for residential applications.  A strong MRA member manufacturer can be your best friend in this business, providing training, specs for fasteners, underlayments, and ongoing support.

To learn more, visit our website: www.MetalRoofing.com