This time of year doesn’t have to be a loss for your business. Make sure to follow these five tips for maximizing your business during the holiday season.
Set More Daytime Appointments
With the holiday season nearing, more homeowners are at their homes during the day and not at work. This makes it easier for you to meet with them during the day. Now is a great time to reach out to old leads that you may not have heard from or spoken to in the past 8-12 months, or those that were never able to meet during the day. See if they can set up appointments a week before Christmas through New Year’s.
While it’s true that business may slow down during the holidays, your team should not. Keep your crew busy with the latest in training and continuing education courses. The easiest way to do so is right here. The leaders of the Metal Roofing Alliance created and launched the MRA Online University, a one-stop on-demand portal for contractors and manufacturers to learn many aspects of the metal roofing business. Best of all, it’s included as a benefit for all MRA members-free of charge.
Map out your marketing plan for the coming year by reviewing what you did the past year, what drove the most leads, and what ultimately provided the greatest return on ad spend. If you don’t have those stats, then this is also a good time to map out how you can put those measurements in place for 2018. Even if you don’t have the hard numbers, you should have a sense of what drove the most business for you.
Equipment Maintenance and Adding New Equipment
Be proactive with your equipment and building maintenance. As they say, “an ounce of prevention is worth a pound of cure.” There is no better time than the slow winter months to make sure vehicles, tools, inventory and buildings are in top shape. When that sun comes out, it’s time to get on the roof.
In addition to a full performance check on the equipment your team already has, winter is a great time to research and purchase new roofing tools. There are other tools besides your shears and screw gun. How about getting a nice DSLR (digital single-lens reflex) camera and learning how to shoot semi-professional project shots? There are plenty of walkthroughs and tutorials on the internet that can help you expertly capture your work for social media and marketing.
Go After Referral Business
Put your crew to work going out and doing routine inspections and maintenance of past customers homes, making sure to let the neighborhood know they are there. Company truck, yard signs and fliers to canvas the surrounding homes are great ways to do this. Let the neighborhood know about the metal roof your company installed, but that you also check in to ensure your customers are happy and beyond satisfied with their roof. If you get permission from the homeowner, you could even include the home in your marketing materials.