Tag Archives: metal roof contractor

New Certificate Tool for MRA Contractors Now Available

Instilling confidence and trust in homeowners is a big part of making a metal roofing sale.  The Metal Roofing Alliance recently added a new tool to the Contractor Dashboard to allow MRA contractors to instantly print membership certificates for use in presentations.

Using a simple online form, member contractors can enter the required information that is instantly confirmed by the system and a PDF of the certificate is created.  Here’s a sample:

“Becoming an MRA member has many benefits beyond lead generation, including tools like the certificate generator,” explains MRA Executive Director Renee Ramey.  “Adding this certificate to your presentation book will demonstrate to customers that your business is committed to installing quality products designed for use in residential applications.”

MRA contractors can find a link to the free tool on their Contractor Dashboard.

Installers interested in joining the MRA can contact our member liaison, Dottie Jardine: (410) 534-6900 or dottie@metalroofing.com

Register Today: Metal Roofing Training 10/18 and 10/19 in Las Vegas

Planning to go to METALCON in Las Vegas this year?  As if the location alone wasn’t a good enough reason to go, here are two more – exclusive seminars for metal roofing contractors that can help build your business.

The Metal Roofing Alliance is hosting two training sessions on both October 18 and 19 led by metal roofing expert Frank Farmer:

Growing Your Residential Metal Roofing Company in the Age of Millennials :  Hiring, Training and Turning Millennials into Rock Stars

While most companies are struggling with low productivity of a millennial workforce, your company can excel.  Understanding what the millennial generation wants and needs is the key to your growth and profitability. This seminar will share how to turn your company into a magnet that attracts the brightest and most ambitious people while developing a profitable company culture that millennials crave.

Presented 10/18 from 9:30 a.m – 10:30 a.m. and 10/19 from 10:45 – 11:45 a.m.


Increasing your Residential Metal Roof Company’s Profitability

Learn how to create value and urgency without being the lowest bid.  Frank will share proven sales techniques specific to the metal roofing industry, including how to become your customer’s first choice and make the order on the first visit at the price you want.

Presented 10/18 from 10:45 – 11:45 a.m. and 10/19 from 9:30 a.m. – 10:30 a.m.

Click here to review the conference schedule and choose the session that works best for you.

 Click here to register for the show  

Enter Promo Code MRAPASS if needed.

 

Technology Helps Contractors Seal the Deal

Special iRoofing Offer for MRA Members

As a premium contractor installing premium roof products, you’re no stranger to the expectations of demanding clients. A metal roof system is one of the largest investments a homeowner will ever make, and they have the right to expect full peace-of-mind when making their final decision. From the first impression you make, to your ability to answer homeowners’ questions and help them make the right decision, much of this work is done before you even grab the ladder from your truck.

According to Forbes Magazine, most people form a first-impression within three to five seconds of meeting you, and creating a positive first-impression is far easier than trying to salvage a negative one. According to research, a contractor who comes to the door with a tablet in-hand appears more “put together.”

What’s the best way to improve your presentation? By incorporating new technology.  Homeowners today have become familiar with the added benefits of technology and expect professional contractors to know the same thing. Recent data from Pew Research indicates that 50% of seniors feel that businesses who don’t incorporate new technology are at a major disadvantage. This demographic includes some of your best customers.

If you’re selling a premium roof product, you need premium tools. iRoofing is the “one-stop shop” application to satisfy the needs of demanding contractors and homeowners alike. Approach your clients with a tablet in-hand containing everything you need to measure, estimate, sign contracts, and sell the job. Help your clients make a confident decision by using the Roof Simulator, which allows you to take a photo of their home and show them how a variety of products and colors will look on their own roof prior to installation. Confidently present your business using before-and-after photos, customer testimonials, and more. Simply put, if you want to save time, make more money, and grow your business, iRoofing is the solution you’ve been waiting for.

A number of contractors have great things to say about iRoofing:

“I’ve been an iRoofing addict for almost 2 years, successfully executing flawless measurements and winning the professionalism game.”

Larry Neese, Larry Neese LLC, Roofing and Construction

“By using iRoofing, we have doubled our close rate, and increased our productivity by 40%.”

Eric Caraballoso, Latite Roofing and Sheet Metal

If you want to try iRoofing for yourself, the MRA has you covered. For the month of June, all contractors who sign-up with iRoofing using the code “MRA” will receive 50% off their first month’s subscription and free, unlimited 1-on-1 training. To sign-up, click HERE and enter the code “MRA”.

Commitment to Quality Residential Roofing: Why It Matters

The Metal Roofing Alliance and our members talk a great deal about quality.  In fact, it’s so important to us that “Investment Grade Roofing” is part of our logo.   Contractors may wonder why it matters so much – isn’t one metal roof just as good as any other?  The answer is NO in capital letters!

Veterans of the industry know that the metal roofing products on the market can vary greatly in quality and  value.  We’ve all seen sub-par products, such as those intended for agricultural applications, improperly installed in a residential neighborhood.  

As a condition of joining the MRA, all of our member manufacturers agree to adhere to strict industry codes regarding the quality of the products sold into the residential market.   

The Importance of Coatings

The type of coating applied to the sheet steel is a key factor in choosing the right product for residential use.  Two types of metallic coatings are used in metal roofing to prevent rust — zinc (galvanized) or zinc plus aluminum (galvalume).  These coatings provide a sacrificial barrier against the elements which prevents the iron from rusting.  Because it sacrifices itself to form zinc oxide or aluminum oxide, the thicker this layer, the more protection against red rust there will be. There are differing amounts of metallic coating used on sheet steel depending upon its final product application.

The numbers G-40; G-60; and G-90 refer to the ounces of zinc per 100 square feet of sheet steel coated. (top and bottom) So G-90 will have 90 ounces of Zinc- 45 ounces on each side per 100 square feet of roofing sheet steel.

For galvanized products, the MRA recommends a minimum of G-90 be used. For galvalume product used in residential application, the MRA recommends a minimum metallic coating of AZ-50.  This is in accordance with the Guidelines for Residential Metal Roofing published by the Metal Construction Association.  

However, if you want to be sure that you’re purchasing quality metal roofing for use on homes, the easiest thing you can do is to ask whether the manufacturer is an MRA member.  If the answer is yes, you’ll know that the product you’ll install is rated for residential applications.  A strong MRA member manufacturer can be your best friend in this business, providing training, specs for fasteners, underlayments, and ongoing support.

To learn more, visit our website: www.MetalRoofing.com

Win BIG at METALCON October 26-28 in Baltimore

Did you know that in addition to driving consumer awareness for residential metal roofing, the Metal Roofing Alliance (MRA) also has a strong contractor program?    MRA contractor members get access to qualified local homeowner leads who are looking to buy a metal roof.   In addition, MRA provides member contractors with free online training, professional marketing materials and a listing in the popular Find A Contractor section of the MRA website.  

Planning to attend METALCON in Baltimore October 26-28?  Be sure to stop by the Metal Roofing Alliance booth (#1948) and talk with our dedicated contractor support team.  We can show you how many qualified MRA leads are available in your service area.  You can also enter to win this DeWALT heavy duty cordless drill/driver kit.  Win this tool kit

We’ll even cover the cost of your show admission – Just  click on the image below to redeem your FREE pass to the show floor, compliments of the Metal Roofing Alliance .

MetalRoofingAlliance

Learn more about MRA contractor membership here on our website.