Tag Archives: metal industry news

New Metal Roof Installation Training Certification Program Launches at METALCON

The metal construction industry’s largest international event for metal construction products, technologies and solutions, together with the Metal Construction Association (MCA), announce its new Metal Roof Installation Training at METALCON 2016, scheduled for October 26-28 at the Baltimore Convention Center, Baltimore.

METALCON_2016

Top experts in the metal roofing industry will lead this two-day, eight-hour certification program based on MCA’s recently published Metal Roof Installation Manual.

 

Participants can experience quality face-time with industry experts and hands-on training in topics including: substrates, safety, sealants, flashings, panel types and connections, tools, fasteners, maintenance and more.  Part of the course offering includes hall entry for all three days and access to the full conference program at METALCON.  The objective is to couple the training program with the opportunity to visit the exhibit floor where participants can see live demonstrations of what they have just learned, while networking with industry experts.

“Many metal roof manufacturers have their own in-house training programs for installers and contractors to become familiar with specific profiled panels, trim, clips and ancillaries,” said Scott Kriner, MCA Technical Director.  “Now with this new Metal Roof Installation Training program, these manufacturers will have access to a pool of qualified individuals trained in key topics related to metal roof installation.  Therefore, their installers and contractors will be prepared to hit the ground running with a basic knowledge gained through the certification program at METALCON.  As a result, manufacturers will be able to create more efficient and tailored in-house training programs.”“For those outside the metal roofing industry, this certification program offers a great opportunity to learn about the industry and experience practical, hands-on training in the topics most roof installers are required to know,” said Kriner.

Upon successful completion of the training program, a qualified individual will be presented with MCA’s Metal Roofing Certificate of Completion.  As an added bonus, opportunities to learn from specific exhibitors will be available on the exhibit floor.

“Learning truly comes to life with MCA’S Metal Roof Installation Training taught live by top industry experts, followed by the experience of the show room floor where participants can touch, see and feel what they’ve just learned, and also network with industry experts,” said Claire Kilcoyne, METALCON Show Director.

The certification program takes place in two phases on Tuesday, Oct 25 and Wednesday, Oct 26.  For more details, please visit www.metalcon.com or call 800.537.7765

Why Galvalume® Makes a Great Metal Roof

Metal roofing contractors have a wide variety of metal roofing products to choose from when deciding which lines to carry and install. Industry experts with the Metal Roofing Alliance agree that it’s crucial that contractors choose those products carefully, particularly when installing metal on homes.  In order to grow the residential metal roofing market, the product has to perform well over time – what we call “Investment Grade Roofing.”  

Investment Grade Roofing Logo

No homeowner wants to have a poor quality metal roof protecting their biggest investment.  Unfortunately, the marketplace is full of sub-par metal roofing.So how can you be sure that you’re installing the right product in the residential market?  It all starts with the substrates and coatings on the base steel.  There are a wide variety of metal roofing products available with a variety of coatings.  The two primary choices for coatings are galvanized and Galvalume®.  Learn more about galvanized coatings in our previous post here.  Read on for details about  Galvalume®.

Galvalume mcelroy

Introduced over 40 years ago, Galvalume® is a metallic coating that has extraordinary outdoor corrosion resistance, making it ideal for use in metal roofing.  The coated panels can be readily roll-formed into a variety of panels as well as formed and stamped into tile and shingles.

According to Ken Gieseke, Vice President of Marketing at MRA member McElroy Metal, “The process of galvanizing steel entails applying a coating or molten zinc to raw steel and has literally been practiced for centuries.  Galvalume® substrates utilize a molten alloy of zinc plus aluminum.  The combination of zinc and aluminum create a steel substrate with greater resistance to corrosion and a longer service life.”

Over four decades of testing has shown that Galvalume® delivers superior corrosion resistance.  According to Gieseke, time has proven that Galvalume® steel roofs last longer, require less maintenance, and offer exceptional value.  In fact, the product performs so well that steel mills warranty it against rupture, perforation, or failure due to corrosion.

“Galvalume® sheet is an ideal material for roofing because of its extraordinary outdoor corrosion resistance,” states Dick Bus, President of the MRA and President of ATAS International.  “The MRA has been educating homeowners on the importance of finding contractors that know how to install ‘Investment Grade’ roofing products on their home.  Our website offers a wealth of information about proper installation, quality products and how to find trained contractors who know how to install metal roofing systems.”

Learn more about quality metal roofing on our website, www.MetalRoofing.com.

iRoofing Joins MRA

The Metal Roofing Alliance is pleased to announce the addition of its newest ancillary member, iRoofing.org (www.iroofing.org).  This robust roofing software designed for use on an iPad allows contractors to easily estimate a roofing job and provide a professional presentation to consumers.  By using iRoofing, contractors can safely, accurately and quickly measure a customer’s roof using an advanced satellite-based system accessible directly from the iRoofing app.  The all-digital mobile solution also includes presentation tools, a roofing visualizer, digital catalogs, photo gallery, estimating, and technical data as well as a CRM tool.  

iRoofing ipad

“iRoofing is a great tool that can help MRA contractors create professional proposals and accurate estimates to help boost sales,” stated Bill Hippard, Executive Director of the MRA.  “This construction app is state-of-the-art and allows contractors to include their logos on presentations and create photo galleries of their projects.

iroofing

iRoofing is marketed as an on-the-go solution for busy roofing contractors and can be used to generate proposals, allowing roofing contractors to provide homeowners with different photos scaled to actual dimensions.  It is designed to help roofing contractors boost sales and complete proposals.  To make things even easier, contracts can be uploaded and edited on the go, creating a unique database for individual customers.

iroofing presenting

“We are very excited to join the MRA.  We know that the residential metal roofing industry has grown substantially over the last decade and most of that growth can be directly connected to all the work the MRA has done educating homeowners and roofing contractors about the many benefits of residential roofing.  We believe our product is something that MRA contractors will find very useful in growing their roofing business,” states Oded Shemla, co-owner and co-founder of iRoofing.org.

MRA’s Ancillary member program provides an opportunity for suppliers to the metal roofing industry to support the only consumer-facing marketing program in the metal industry. “Our ancillary members understand that the demand created by the MRA’s marketing program has a ripple effect throughout the supply chain.  More metal roofs means increased sales for all the companies along the chain,” concluded Hippard.

For more information on iRoofing, please call (800) 646-6270 or visit www.iRoofing.org.

MRA 2015 Campaign Review

As the only association in the metal marketplace that’s focused on building consumer market share, the MRA remains committed to growing the residential metal roofing industry.  MRA has a strong integrated marketing campaign in place with proven results.

Metal Roofing Marketing

MRA’s 2015 marketing campaign delivered outstanding results.  For example, our digital advertising campaign generated over 24 million impressions with a .20% click through rate to the MRA website www.metalroofing.com.  For comparison, the industry standard click-through rate is only .08%, so the MRA’s digital program is much more effective than the norm.  

Metal Roofing Alliance Website

In 2015, the MRA also ran 12 weeks of national cable television advertising that generated over 157 million household impressions.  Finally, our ongoing public relations program provided over 684 million impressions with coverage in a wide variety of national consumer media outlets, from HGTV to the Miami Herald and Housetopia.  MRA member products were also featured in a number of high-profile project homes that further build awareness for the durability and curb appeal of residential meta.

Our marketing team plans to continue our momentum into 2016 and further grow metal’s market share.  

MRA’s First NASCAR Ad

With $3.1 billion in annual revenue, NASCAR is one of the fastest growing sports in the world.  Leading NASCAR properties include the Sprint Cup Series, Xfinity Series and the Camping World Truck Series.  In addition, the 75 million NASCAR fans are brand loyal and include many of the MRA’s target audiences, including both contractors and consumers.1-NASCAR_LogoWhile our budgets don’t allow for a multi-million dollar car sponsorship, the MRA is tapping into this market for the first time with an ad in the NASCAR Anthem Championship edition publication.

MRA Advertising

This new Anthem Edition is available for purchase with heavy saturation inside the racetracks during the final ten races known as the “Chase for the Sprint Cup”.  In addition, it will be sold across the country at major newsstands, bookstores, retail outlets, supermarkets, and airports.

“The NASCAR Anthem edition is the go-to handbook for race fans who follow the race to the finish line.  As a result, the MRA’s ad has the potential to be seen multiple times, and the target audience couldn’t be more perfect for us,” said Bill Hippard, Executive Director of the MRA.  “As an added bonus, over 1,000,000 NASCAR fans will receive a link providing a free digital version of the publication.”