Tag Archives: home improvement contractor

New Study Finds Residential Re-Roofing Segment Largest Share of Roofing Demand

According to a recent study conducted by the Freedonia Group, re-roofing accounts for the largest share of residential roofing demand.  The U.S. has a significant number of older homes that will eventually require roof repair or outright replacement.  Many homeowners put off re-roofing projects during the 2007-2009 recession and its aftermath due to the unfavorable lending environment for home renovations.  These conditions are expected to improve through 2020 and drive growth for the replacement of older or worn roofs.

The report also found that in the South and West, building codes specify the use of cool roofing to reduce energy consumption.  Products that meet these code requirements (light-colored and reflective roofing) will see faster demand gains.  Strong growth in housing starts and population in the South and West will boost gains for metal roofing products and roofing tiles.  Demand for products will also be spurred by their suitability as cool roofing materials because of their ability to reflect sunlight.

For over the past decade the Metal Roofing Alliance (MRA) has focused on the replacement market, not new construction.  We’ve always recognized that the potential for growth would come from existing homes.  As a result, our integrated marketing efforts have targeted homeowners who are re-roofing their homes.

In addition to energy efficiency, the top reasons homeowners chose a metal roof include: longevity, strength/protection, attractiveness and good investment/value.  The most popular style of metal roofing is vertical ribbed panel, followed by shingle/shake tiles.  Copper is gaining in popularity but painted metal roofs are the most popular.


The Freedonia Group study, Residential Roofing, presents historical demand data plus forecasts by product.  The study also considers key market environment factors, assesses the industry structure, evaluates company market share and profiles U.S. industry players.  Freedonia’s market research studies provide timely access to reliable, unbiased analysis from which to benchmark performance.


Metal Roofing Cost vs. Value Improves in South Atlantic Region

The 2015 edition of the Cost vs. Value Report, which compares changes in job costs with Realtors’ perceptions of what those jobs bring to a home’s price at resale, has just been published by Hanley Wood’s Remodeling Magazine.

Cost vs. Value 2015   National   Remodeling

The survey compares the average cost for 36 popular remodeling projects with the value those projects retain at resale in 102 U.S. markets. The national cost vs. value score for Metal Roofing, which is the product ranked as “upscale roofing” in the survey, remained essentially flat in the 2015 report at 62.9%, just 0.1% less than 2014’s score of 63%.

However, in some key regions of the country, such as the South Atlantic, where metal roofing is strong, the cost vs. value ratio rose by as much as 7.6%.

For the full report, including historical data and trends, visit Remodeling Magazine.

Metalcon 2014: Metal Construction’s Leading Trade Show

Metalcon is the only annual international event offering education and product exhibits focused on the use of metal in construction. Visitors from more than 52 countries come to METALCON each year to learn about the top trends in metal from industry experts.

MRA at Metalcon2014


The Metal Roofing Alliance and its members were well-represented at Metalcon 2014, with educational seminars, demos and trade show booths.  Frank Farmer presented a special MRA “Boot Camp” program to train contractors how to market and sell metal roofing.

Next year’s Metalcon will be held in Tampa, Florida in October.  Save the dates: October 14-16, 2015.