Tag Archives: home improvement contractor

New Certificate Tool for MRA Contractors Now Available

Instilling confidence and trust in homeowners is a big part of making a metal roofing sale.  The Metal Roofing Alliance recently added a new tool to the Contractor Dashboard to allow MRA contractors to instantly print membership certificates for use in presentations.

Using a simple online form, member contractors can enter the required information that is instantly confirmed by the system and a PDF of the certificate is created.  Here’s a sample:

“Becoming an MRA member has many benefits beyond lead generation, including tools like the certificate generator,” explains MRA Executive Director Renee Ramey.  “Adding this certificate to your presentation book will demonstrate to customers that your business is committed to installing quality products designed for use in residential applications.”

MRA contractors can find a link to the free tool on their Contractor Dashboard.

Installers interested in joining the MRA can contact our member liaison, Dottie Jardine: (410) 534-6900 or dottie@metalroofing.com

Increasing Profits and Growing Your Roofing Company in the Age of Millennials

The Metal Roofing Alliance (www.MetalRoofing.com)  is hosting two exclusive seminars for metal roofing contractors at METALCON 2017.  Both are designed to help contractors to grow their residential metal roofing businesses with practical advice and ideas that can make an immediate impact.

Led by metal roofing expert Frank Farmer, the MRA training sessions will be held on both October 18 and 19 as follows:


Growing Your Residential Metal Roofing Company in the Age of Millennials:  Hiring, Training and Turning Millennials into Rock Stars

While most companies are struggling with low productivity of a millennial workforce, your company can excel.  Understanding what the millennial generation wants and needs is the key to your growth and profitability. This seminar will share how to turn your company into a magnet that attracts the brightest and most ambitious people while developing a profitable company culture that millennials crave.

Presented 10/18 from 9:30 a.m – 10:30 a.m. and 10/19 from 10:45 – 11:45 a.m.


Increasing your Residential Metal Roof Company’s Profitability

Learn how to create value and urgency without being the lowest bid.  Frank will share proven sales techniques specific to the metal roofing industry, including how to become your customer’s first choice and make the order on the first visit at the price you want.

Presented 10/18 from 10:45 – 11:45 a.m. and 10/19 from 9:30 a.m. – 10:30 a.m.


For more information, and to register for the sessions, contractors can click
here to review the conference schedule and choose a session.  MRA is also offering free registration for the show floor at this link.   

Register Today: Metal Roofing Training 10/18 and 10/19 in Las Vegas

Planning to go to METALCON in Las Vegas this year?  As if the location alone wasn’t a good enough reason to go, here are two more – exclusive seminars for metal roofing contractors that can help build your business.

The Metal Roofing Alliance is hosting two training sessions on both October 18 and 19 led by metal roofing expert Frank Farmer:

Growing Your Residential Metal Roofing Company in the Age of Millennials :  Hiring, Training and Turning Millennials into Rock Stars

While most companies are struggling with low productivity of a millennial workforce, your company can excel.  Understanding what the millennial generation wants and needs is the key to your growth and profitability. This seminar will share how to turn your company into a magnet that attracts the brightest and most ambitious people while developing a profitable company culture that millennials crave.

Presented 10/18 from 9:30 a.m – 10:30 a.m. and 10/19 from 10:45 – 11:45 a.m.


Increasing your Residential Metal Roof Company’s Profitability

Learn how to create value and urgency without being the lowest bid.  Frank will share proven sales techniques specific to the metal roofing industry, including how to become your customer’s first choice and make the order on the first visit at the price you want.

Presented 10/18 from 10:45 – 11:45 a.m. and 10/19 from 9:30 a.m. – 10:30 a.m.

Click here to review the conference schedule and choose the session that works best for you.

 Click here to register for the show  

Enter Promo Code MRAPASS if needed.

 

New Video: Free Metal Roofing Marketing Seminar for Contractors

Education is the main goal of all the programs we create at the Metal Roofing Alliance (MRA).  In many cases, we’re educating consumers about the benefits of today’s metal roofs and encouraging them to contact a local MRA contractor to learn even more.  However, another important part of the MRA program is providing tools to help contractors to be successful in the metal roofing business.


At this year’s International Roofing Expo (IRE), the MRA sponsored a presentation by metal roofing expert Frank Farmer, president of American Metal Roofs, called “The Business Opportunity of Residential Metal Roofing.”  In case you missed it at the show, we’ve just posted the entire 90 minute presentation online. For free. Just visit this link on our new MRA Vimeo channel dedicated to industry news.

Frank’s engaging presentation covers:

  • Why is metal roofing in such demand?
  • How contractors can generate and manage leads
  • A case study of American Metal Roof’s explosive growth
  • A sequence for metal roofing sales
  • Carving a niche in the marketplace
  • A pricing model for profitability
  • Closing the sale with ONE visit
  • Contractor resources that guarantee success

Want to take advantage of MRA’s growing list of tools for metal roofing contractors?  Contact our member liaison, Dottie Jardine at (410) 534-6900 or Dottie@MetalRoofing.com to join the MRA as a contractor member.

 

Technology Helps Contractors Seal the Deal

Special iRoofing Offer for MRA Members

As a premium contractor installing premium roof products, you’re no stranger to the expectations of demanding clients. A metal roof system is one of the largest investments a homeowner will ever make, and they have the right to expect full peace-of-mind when making their final decision. From the first impression you make, to your ability to answer homeowners’ questions and help them make the right decision, much of this work is done before you even grab the ladder from your truck.

According to Forbes Magazine, most people form a first-impression within three to five seconds of meeting you, and creating a positive first-impression is far easier than trying to salvage a negative one. According to research, a contractor who comes to the door with a tablet in-hand appears more “put together.”

What’s the best way to improve your presentation? By incorporating new technology.  Homeowners today have become familiar with the added benefits of technology and expect professional contractors to know the same thing. Recent data from Pew Research indicates that 50% of seniors feel that businesses who don’t incorporate new technology are at a major disadvantage. This demographic includes some of your best customers.

If you’re selling a premium roof product, you need premium tools. iRoofing is the “one-stop shop” application to satisfy the needs of demanding contractors and homeowners alike. Approach your clients with a tablet in-hand containing everything you need to measure, estimate, sign contracts, and sell the job. Help your clients make a confident decision by using the Roof Simulator, which allows you to take a photo of their home and show them how a variety of products and colors will look on their own roof prior to installation. Confidently present your business using before-and-after photos, customer testimonials, and more. Simply put, if you want to save time, make more money, and grow your business, iRoofing is the solution you’ve been waiting for.

A number of contractors have great things to say about iRoofing:

“I’ve been an iRoofing addict for almost 2 years, successfully executing flawless measurements and winning the professionalism game.”

Larry Neese, Larry Neese LLC, Roofing and Construction

“By using iRoofing, we have doubled our close rate, and increased our productivity by 40%.”

Eric Caraballoso, Latite Roofing and Sheet Metal

If you want to try iRoofing for yourself, the MRA has you covered. For the month of June, all contractors who sign-up with iRoofing using the code “MRA” will receive 50% off their first month’s subscription and free, unlimited 1-on-1 training. To sign-up, click HERE and enter the code “MRA”.