Tag Archives: free

New Video: Free Metal Roofing Marketing Seminar for Contractors

Education is the main goal of all the programs we create at the Metal Roofing Alliance (MRA).  In many cases, we’re educating consumers about the benefits of today’s metal roofs and encouraging them to contact a local MRA contractor to learn even more.  However, another important part of the MRA program is providing tools to help contractors to be successful in the metal roofing business.

At this year’s International Roofing Expo (IRE), the MRA sponsored a presentation by metal roofing expert Frank Farmer, president of American Metal Roofs, called “The Business Opportunity of Residential Metal Roofing.”  In case you missed it at the show, we’ve just posted the entire 90 minute presentation online. For free. Just visit this link on our new MRA Vimeo channel dedicated to industry news.

Frank’s engaging presentation covers:

  • Why is metal roofing in such demand?
  • How contractors can generate and manage leads
  • A case study of American Metal Roof’s explosive growth
  • A sequence for metal roofing sales
  • Carving a niche in the marketplace
  • A pricing model for profitability
  • Closing the sale with ONE visit
  • Contractor resources that guarantee success

Want to take advantage of MRA’s growing list of tools for metal roofing contractors?  Contact our member liaison, Dottie Jardine at (410) 534-6900 or Dottie@MetalRoofing.com to join the MRA as a contractor member.


Win BIG at METALCON October 26-28 in Baltimore

Did you know that in addition to driving consumer awareness for residential metal roofing, the Metal Roofing Alliance (MRA) also has a strong contractor program?    MRA contractor members get access to qualified local homeowner leads who are looking to buy a metal roof.   In addition, MRA provides member contractors with free online training, professional marketing materials and a listing in the popular Find A Contractor section of the MRA website.  

Planning to attend METALCON in Baltimore October 26-28?  Be sure to stop by the Metal Roofing Alliance booth (#1948) and talk with our dedicated contractor support team.  We can show you how many qualified MRA leads are available in your service area.  You can also enter to win this DeWALT heavy duty cordless drill/driver kit.  Win this tool kit

We’ll even cover the cost of your show admission – Just  click on the image below to redeem your FREE pass to the show floor, compliments of the Metal Roofing Alliance .


Learn more about MRA contractor membership here on our website.

Metal Roofing Training Now Offered Online

Proper training is essential for a quality metal roof installation.  Unlike low-cost asphalt shingles, a metal roof is part of an overall roofing system, requiring a higher level of product knowledge in order to install a long-lasting residential metal roof.

Ideal Roofing Install

Educational institutions have long recognized the value of providing self-paced learning, and continue to expand their online offerings to meet student demand.  In fact, according to a recent poll by the Sloan Consortium, 6.7 million students took an online class in 2012.  The growth of online learning is expected to continue to outpace traditional classroom learning.

Noting this on-demand trend, and understanding the industry’s need for flexible ongoing education, the leaders of the Metal Roofing Alliance created and launched the MRA Online University, a one-stop on-demand portal for contractors and manufacturers to learn many aspects of the metal roofing business.  Best of all, it’s included as a benefit for all MRA members-free of charge.

Within the MRA Online University portal, MRA members can easily access a variety of video lessons, study guides and presentations on all aspects of the industry, including installation techniques, product demonstrations, and marketing.

Ideal Roofing Install

There are three individual study tracks in the MRA Online University:  Metal Roofing Installer; Metal Roofing Business and Marketing and Sales. Users can choose whether to access all of the modules, or just one or two.   The MRA has recruited seasoned metal roofing professionals to teach the courses, and share their combined knowledge in each component.

For more information on training for metal roofing contractors, visit the Metal Roofing Alliance.

Photos provided by MRA member Ideal Roofing.