Tag Archives: contractor ideas

New Tax Credit for Metal Roofing: Member UPDATE

As reported at the recent MRA annual meeting, the U.S. government approved a $500 tax credit for qualifying metal roofs installed in 2015 and 2016.  

$500 Tax Credit


This provides a new marketing opportunity for the metal roofing industry, as this is the first time in several years that the tax credit isn’t just retroactive, but is guaranteed for the current year.  Here are the key details for the tax credit:

  • Metal roof must be placed on a homeowner’s principal residence.

  • Tax Credit is for 10% of the cost of the roof, excluding labor, with a maximum deduction of $500.

  • Metal roofs with appropriate pigmented coatings that also meet ENERGY STAR requirements are eligible.  Visit Energy Star site for more information.

  • Only highly reflective roofs will qualify – the IRS defines this as “appropriately pigmented coating that is specifically and primarily designed to reduce the heat gain of the dwelling unit.”

  • This tax credit is for remodeling projects only, not new construction.

  • Homeowners will need a Manufacturer Certification Statement to file with IRS Tax form 5695.

  • 2015 and 2016 installations are eligible for the deduction.

Bill Croucher, Director of Engineering for MRA member manufacturer Fabral, explains, “It’s important for members of the metal roofing industry to know that bare metal, including either unpainted or clear acrylic coated Galvalume do not qualify for the 2015/2016 tax credit.  Unpainted metal has a very low emissivity value and even though it meets the reflectivity requirements for the Energy Star program, the solar energy that is not reflected is held in the metal much longer than painted material with a high emissivity.”

MRA’s public relations team presented communications recommendations at the MRA annual meeting, and will be working with our members to execute a comprehensive marketing plan throughout the year.  

iRoofing Joins MRA

The Metal Roofing Alliance is pleased to announce the addition of its newest ancillary member, iRoofing.org (www.iroofing.org).  This robust roofing software designed for use on an iPad allows contractors to easily estimate a roofing job and provide a professional presentation to consumers.  By using iRoofing, contractors can safely, accurately and quickly measure a customer’s roof using an advanced satellite-based system accessible directly from the iRoofing app.  The all-digital mobile solution also includes presentation tools, a roofing visualizer, digital catalogs, photo gallery, estimating, and technical data as well as a CRM tool.  

iRoofing ipad

“iRoofing is a great tool that can help MRA contractors create professional proposals and accurate estimates to help boost sales,” stated Bill Hippard, Executive Director of the MRA.  “This construction app is state-of-the-art and allows contractors to include their logos on presentations and create photo galleries of their projects.


iRoofing is marketed as an on-the-go solution for busy roofing contractors and can be used to generate proposals, allowing roofing contractors to provide homeowners with different photos scaled to actual dimensions.  It is designed to help roofing contractors boost sales and complete proposals.  To make things even easier, contracts can be uploaded and edited on the go, creating a unique database for individual customers.

iroofing presenting

“We are very excited to join the MRA.  We know that the residential metal roofing industry has grown substantially over the last decade and most of that growth can be directly connected to all the work the MRA has done educating homeowners and roofing contractors about the many benefits of residential roofing.  We believe our product is something that MRA contractors will find very useful in growing their roofing business,” states Oded Shemla, co-owner and co-founder of iRoofing.org.

MRA’s Ancillary member program provides an opportunity for suppliers to the metal roofing industry to support the only consumer-facing marketing program in the metal industry. “Our ancillary members understand that the demand created by the MRA’s marketing program has a ripple effect throughout the supply chain.  More metal roofs means increased sales for all the companies along the chain,” concluded Hippard.

For more information on iRoofing, please call (800) 646-6270 or visit www.iRoofing.org.

Hiring Tips for Remodelers

Hiring new staff is a big part of any business.  If you’re a metal roofing company, the crew you select will be interacting with your customers as well as doing the roof installation.  That’s a big responsibility!

Choosing your team

How can you be sure that you’re choosing the right people to join your team?   A new article by Paul Winans in Hanley Wood’s Remodeling Magazine offers some great advice.  Paul’s article, “Look For These Essentials When You Build Your Team” focuses on three attributes: passion, talent and technique.   Check out the full article here.

For more contractor tips and support, consider joining the Metal Roofing Alliance.  In addition to leads and marketing assistance, you’ll have access to a huge library of metal roofing training courses.





Campaign Success: Five Signs You Need a New Roof

Our public relations team continues to create content that is relevant and utilized by both online and traditional media outlets.  A recent public relations campaign included a list of “Top Five Signs You May Need a New Roof.”   This content was targeted to consumers who may at the very beginning of their roofing decision-making process.  Our goal was to put metal roofing in their consideration set before a homeowner was even sure if they needed a new roof.

Bill Hippard, MRA’s executive director was quoted in the story that was picked up by media outlets including the Miami Herald, Chicago Tribune, the Philadelphia Inquirer and the online sites for numerous television outlets, too.

We’re happy to report that this metal roofing story has appeared in over 200 publications to date, and more are added each day.  This single story, including a link to the MRA website, has also delivered over 115 million impressions! 

1-Miami Herald5 Signs You May Need a New Roof

Click here to read the entire story.

Several of MRA’s consumer research studies show that many homeowners are still resistant to the idea of metal roofing, thinking that they won’t fit into their neighborhood, or will be loud during a rain storm.  Therefore, our public relations team focuses on consumer education campaigns to dispel these myths.

Articles such as these help to create awareness of metal roofing among our homeowner target audience.  So, when a consumer reads an article that positively portrays the MRA or metal roofing in general, that homeowner is more likely to be open to the idea of metal roofing when it comes time to choose a roof for their home.

This ongoing national public relations campaign is a critical component of the Metal Roofing Alliance’s overall marketing campaign, generating millions of earned media impressions each year, helping to make every metal roof sale a little bit easier.


Free Roofing Book Available for Use by MRA Contractors

In our ongoing effort to promote residential metal roofing, the Metal Roofing Alliance has just released a new home improvement book titled “Above All You Need a Great Roof.”

Metal Roofing Book

Written by construction industry experts Jim Cory and Dave Yoho, the book is designed as a homeowner’s guide to choosing a new roof.  Written in a consumer-friendly format, this new book walks a homeowner through the entire process of replacing their roof, including identifying the need for a roof, choosing a quality installer, and general comparisons of various roofing systems.

As a project sponsored by the Metal Roofing Alliance, of course, metal roofing is highlighted throughout the book, including discussion of the investment grade benefits of a metal roof.  Although designed to help homeowners to understand the value of metal roofing, the book also has terrific potential for contractors.

Contractor members of the Metal Roofing Alliance can download a free electronic PDF version of the book through their online member dashboard for use in local marketing efforts.  Once downloaded, the PDF can be used on a contractor’s business website to generate leads or sent to potential customers via email.   MRA members can also purchase discounted printed copies of the book to distribute.

For more information, or advice on using the PDF or printed book, please contact MRA’s contractor relations team at (314)399-1951.

To learn more about all the benefits of MRA membership, or to join the alliance, please visit our website at www.MetalRoofing.com.