Tag Archives: contractor ideas

Increasing Profits and Growing Your Roofing Company in the Age of Millennials

The Metal Roofing Alliance (www.MetalRoofing.com)  is hosting two exclusive seminars for metal roofing contractors at METALCON 2017.  Both are designed to help contractors to grow their residential metal roofing businesses with practical advice and ideas that can make an immediate impact.

Led by metal roofing expert Frank Farmer, the MRA training sessions will be held on both October 18 and 19 as follows:

Growing Your Residential Metal Roofing Company in the Age of Millennials:  Hiring, Training and Turning Millennials into Rock Stars

While most companies are struggling with low productivity of a millennial workforce, your company can excel.  Understanding what the millennial generation wants and needs is the key to your growth and profitability. This seminar will share how to turn your company into a magnet that attracts the brightest and most ambitious people while developing a profitable company culture that millennials crave.

Presented 10/18 from 9:30 a.m – 10:30 a.m. and 10/19 from 10:45 – 11:45 a.m.

Increasing your Residential Metal Roof Company’s Profitability

Learn how to create value and urgency without being the lowest bid.  Frank will share proven sales techniques specific to the metal roofing industry, including how to become your customer’s first choice and make the order on the first visit at the price you want.

Presented 10/18 from 10:45 – 11:45 a.m. and 10/19 from 9:30 a.m. – 10:30 a.m.

For more information, and to register for the sessions, contractors can click
here to review the conference schedule and choose a session.  MRA is also offering free registration for the show floor at this link.   

New Video: Free Metal Roofing Marketing Seminar for Contractors

Education is the main goal of all the programs we create at the Metal Roofing Alliance (MRA).  In many cases, we’re educating consumers about the benefits of today’s metal roofs and encouraging them to contact a local MRA contractor to learn even more.  However, another important part of the MRA program is providing tools to help contractors to be successful in the metal roofing business.

At this year’s International Roofing Expo (IRE), the MRA sponsored a presentation by metal roofing expert Frank Farmer, president of American Metal Roofs, called “The Business Opportunity of Residential Metal Roofing.”  In case you missed it at the show, we’ve just posted the entire 90 minute presentation online. For free. Just visit this link on our new MRA Vimeo channel dedicated to industry news.

Frank’s engaging presentation covers:

  • Why is metal roofing in such demand?
  • How contractors can generate and manage leads
  • A case study of American Metal Roof’s explosive growth
  • A sequence for metal roofing sales
  • Carving a niche in the marketplace
  • A pricing model for profitability
  • Closing the sale with ONE visit
  • Contractor resources that guarantee success

Want to take advantage of MRA’s growing list of tools for metal roofing contractors?  Contact our member liaison, Dottie Jardine at (410) 534-6900 or Dottie@MetalRoofing.com to join the MRA as a contractor member.


New Study Finds Residential Re-Roofing Segment Largest Share of Roofing Demand

According to a recent study conducted by the Freedonia Group, re-roofing accounts for the largest share of residential roofing demand.  The U.S. has a significant number of older homes that will eventually require roof repair or outright replacement.  Many homeowners put off re-roofing projects during the 2007-2009 recession and its aftermath due to the unfavorable lending environment for home renovations.  These conditions are expected to improve through 2020 and drive growth for the replacement of older or worn roofs.

The report also found that in the South and West, building codes specify the use of cool roofing to reduce energy consumption.  Products that meet these code requirements (light-colored and reflective roofing) will see faster demand gains.  Strong growth in housing starts and population in the South and West will boost gains for metal roofing products and roofing tiles.  Demand for products will also be spurred by their suitability as cool roofing materials because of their ability to reflect sunlight.

For over the past decade the Metal Roofing Alliance (MRA) has focused on the replacement market, not new construction.  We’ve always recognized that the potential for growth would come from existing homes.  As a result, our integrated marketing efforts have targeted homeowners who are re-roofing their homes.

In addition to energy efficiency, the top reasons homeowners chose a metal roof include: longevity, strength/protection, attractiveness and good investment/value.  The most popular style of metal roofing is vertical ribbed panel, followed by shingle/shake tiles.  Copper is gaining in popularity but painted metal roofs are the most popular.


The Freedonia Group study, Residential Roofing, presents historical demand data plus forecasts by product.  The study also considers key market environment factors, assesses the industry structure, evaluates company market share and profiles U.S. industry players.  Freedonia’s market research studies provide timely access to reliable, unbiased analysis from which to benchmark performance.


New Metal Roof Installation Training Certification Program Launches at METALCON

The metal construction industry’s largest international event for metal construction products, technologies and solutions, together with the Metal Construction Association (MCA), announce its new Metal Roof Installation Training at METALCON 2016, scheduled for October 26-28 at the Baltimore Convention Center, Baltimore.


Top experts in the metal roofing industry will lead this two-day, eight-hour certification program based on MCA’s recently published Metal Roof Installation Manual.


Participants can experience quality face-time with industry experts and hands-on training in topics including: substrates, safety, sealants, flashings, panel types and connections, tools, fasteners, maintenance and more.  Part of the course offering includes hall entry for all three days and access to the full conference program at METALCON.  The objective is to couple the training program with the opportunity to visit the exhibit floor where participants can see live demonstrations of what they have just learned, while networking with industry experts.

“Many metal roof manufacturers have their own in-house training programs for installers and contractors to become familiar with specific profiled panels, trim, clips and ancillaries,” said Scott Kriner, MCA Technical Director.  “Now with this new Metal Roof Installation Training program, these manufacturers will have access to a pool of qualified individuals trained in key topics related to metal roof installation.  Therefore, their installers and contractors will be prepared to hit the ground running with a basic knowledge gained through the certification program at METALCON.  As a result, manufacturers will be able to create more efficient and tailored in-house training programs.”“For those outside the metal roofing industry, this certification program offers a great opportunity to learn about the industry and experience practical, hands-on training in the topics most roof installers are required to know,” said Kriner.

Upon successful completion of the training program, a qualified individual will be presented with MCA’s Metal Roofing Certificate of Completion.  As an added bonus, opportunities to learn from specific exhibitors will be available on the exhibit floor.

“Learning truly comes to life with MCA’S Metal Roof Installation Training taught live by top industry experts, followed by the experience of the show room floor where participants can touch, see and feel what they’ve just learned, and also network with industry experts,” said Claire Kilcoyne, METALCON Show Director.

The certification program takes place in two phases on Tuesday, Oct 25 and Wednesday, Oct 26.  For more details, please visit www.metalcon.com or call 800.537.7765

Earth Day Tools for Metal Roofing Contractors

Earth Day is a great opportunity for contractors to remind consumers about the many eco-benefits of metal roofing.   The Metal Roofing Alliance has developed a new consumer-friendly blog post and graphic that contractors are encouraged to use to make the most of this well-known annual celebration.

You can grab the following graphic for posting to your Facebook, Twitter and other social media networks:

Celebrate Earth Day Every Day

You can also link to this new blog post by the non-profit Metal Roofing Alliance:  http://blog.metalroofing.com/2016/04/20/celebrate-earth-day-every-day-with-a-metal-roof/

Be sure to follow the MRA for ongoing new content ideas and materials to share with your customers!  Click below to visit our social media networks.

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