Triangle Fastener Corporation Helps MRA with Trade Show Giveaways

The Metal Roofing Alliance would like to thank Joe Stager, Vice President of Product Development, Marketing and Sales at Triangle Fastener Corporation for the recent donation of three DeWalt 20V MAX Premium Cordless Drill/Drivers.  Over the past year, the MRA has held random drawings at three different trade shows- METALCON, IRE and Frame Builders.  Our goal has been to encourage metal roofing contractors to provide the MRA with their contact information.  After the show, we reach out to these contractors to provide information about our association and the many benefits of being a contractor member.

We congratulate the following contractors for winning the DeWalt drills:

IRE Show:  Patrick Morin from Roof Life of Oregon, Tigard, OR

Frame Builders Show:  Tim Boling from Lyon Metal Roofing, Piney Flats, TN

METALCON Show:  Jeff Kroh from Kroh Roofing, Clarion, PA

New Study Finds Residential Re-Roofing Segment Largest Share of Roofing Demand

According to a recent study conducted by the Freedonia Group, re-roofing accounts for the largest share of residential roofing demand.  The U.S. has a significant number of older homes that will eventually require roof repair or outright replacement.  Many homeowners put off re-roofing projects during the 2007-2009 recession and its aftermath due to the unfavorable lending environment for home renovations.  These conditions are expected to improve through 2020 and drive growth for the replacement of older or worn roofs.

The report also found that in the South and West, building codes specify the use of cool roofing to reduce energy consumption.  Products that meet these code requirements (light-colored and reflective roofing) will see faster demand gains.  Strong growth in housing starts and population in the South and West will boost gains for metal roofing products and roofing tiles.  Demand for products will also be spurred by their suitability as cool roofing materials because of their ability to reflect sunlight.

For over the past decade the Metal Roofing Alliance (MRA) has focused on the replacement market, not new construction.  We’ve always recognized that the potential for growth would come from existing homes.  As a result, our integrated marketing efforts have targeted homeowners who are re-roofing their homes.

In addition to energy efficiency, the top reasons homeowners chose a metal roof include: longevity, strength/protection, attractiveness and good investment/value.  The most popular style of metal roofing is vertical ribbed panel, followed by shingle/shake tiles.  Copper is gaining in popularity but painted metal roofs are the most popular.

 

The Freedonia Group study, Residential Roofing, presents historical demand data plus forecasts by product.  The study also considers key market environment factors, assesses the industry structure, evaluates company market share and profiles U.S. industry players.  Freedonia’s market research studies provide timely access to reliable, unbiased analysis from which to benchmark performance.

 

MRA Names Renee Ramey as New Executive Director

Renee Ramey has been named the new Executive Director of the Metal Roofing Alliance.  Ramey replaces Bill Hippard, who has retired.  Ramey will be responsible for the daily management of the MRA’s ongoing North American marketing program to increase metal roofing’s residential market share.

Ramey brings more than twenty years of marketing and management experience to the position.  Following a long tenure with Steelscape,  Ramey most recently served as the Marketing and Human Resources Manager for Cascadia Metals.  

“Renee has a solid metal industry and marketing background that will allow her to make an immediate contribution to the organization,” states Dick Bus, president of the MRA. “We also thank Bill Hippard for his many years of service to the Metal Roofing Alliance.  During his roles as both a board member and executive director, the MRA grew the residential re-roofing market share to 11% in 2016.”

Ramey received a BS degree in marketing and management from the University of Oregon.   She is a LEED certified associate and is also active in numerous industry organizations, including the Association of Women in the Metals Industries; Pacific Northwest Steel Fabricators Association and the American Marketing Association.

“I’m thrilled to have the opportunity to help the MRA reach the next level.  Working with our members, I am confident we will continue driving toward sustainable and consistent market growth,” comments Ramey.

 

For more information on joining the MRA, please visit our website at www.MetalRoofing.com.

Free Seminar on Metal Roofing to Be Offered on 3/2 at Roofing Expo in Las Vegas

The International Roofing Expo will be held March 1-3, 2017 in Las Vegas, Nevada and will feature all the latest trends and new products for the roofing market.  


The MRA is teaming up with noted industry expert Frank Farmer, President of American Metal Roofs, to present a new FREE seminar entitled “The Business Opportunity of Residential Metal Roofing” on Thursday, March 2nd from 2:15 – 3:45 p.m. on the show floor.   As a bonus, contractors can go to this link or click below for FREE show admission.

In this 90-minute seminar, roofing contractors can hear some of the secrets to Frank’s successful growth from a startup to a highly profitable metal roofing company, as well as practical tips for differentiating your roofing business from the competition and lead generation and management.  Frank will review several case studies showcasing common contractor mistakes and solutions.  The session will wrap up with an interactive Q&A session with Frank, MRA metal roofing manufacturers, marketing experts and more.

For more information, click on the following links:

2017 International Roofing Expo

Frank Farmer, American Metal Roofs

Business Opportunity of Residential Metal Roofing

Metal Roofing Alliance